Community Service Activities  were carried out in Tegal Alur Village, Kalideres District, West Jakarta.  The problem faced by partners is the lack of training that can open up profitable business opportunities for them. The implementation method is carried out starting with a site survey, followed by training and ending with activity analysis.  The Lean Canvas planning method is used to get to the heart of the idea, putting all the information on one page, helping to define the main information needed, without unnecessary details. As a result of this training activity, housewives, Family Welfare Development mother (PKK), youth organizations and Micro, Small and Medium Enterprises (UMKM) in Tegal Alur Village, West Jakarta, can start a business by taking action step by step, so that their efforts can generate profits as expected. It can be concluded that this training is beneficial for the community and increases the desire to become entrepreneurs.

This community service activity aims to increase understanding and skills on how to compete by implementing sharia marketing strategies. Understanding this strategy is very important as a first step in successful marketing in the future considering that there are great opportunities for implementing sharia marketing in Indonesia, where the majority of the population is Muslim. PKM activities are carried out using education, training and discussion/consultation methods. Submission of material followed by practice solving cases and continued with discussion and consultation of problems faced by participants as small business actors considered appropriate to the characteristics of PKM participants. The participants of this activity were 25 students of the Cordova College of Entrepreneurship. The activity was carried out effectively because it succeeded in increasing the participants' knowledge, understanding and skills regarding the concept of Sharia marketing.

This study aims to examine and analyze the effect of perceived credibility, trust, perceived behavioral control, subjective norms, on attitude toward the influencer dan purchase intention in branf Thanksinsomnia. The sample used in this study are 181 respondents. The sampling technique used was purposive sampling. The data were analyzed using the Structural Equation Model (SEM) method. The results of this study indicate that perceived credibility has a positive effect on attitude toward the influencer, trust has a positive effect on attitude toward the influencer, perceived behavioral control has a positive effect on attitude toward the influencer, subjective norms has a positive effect on attitude toward the influencer and attitude toward the influencer has a positive effect on purchase intention.

The purpose of this study is to examine whether there are exists the influence Brand Competence, Brand Credibility and Brand Satisfaction towards Corporate Brand Trust will influence of Purchase Intention and WOM Behavior.Data collected by distributing questionnaires to 120 respondents who used Nokia handphone product. This research used purposive sampling technique and overall of hypotheses tested by structural equation modeling using Amos 7.0 program.The result showed some variables not support for hypotheses, which is Brand Competence and Satisfaction has positive effect to brand trust. Corporate Brand Trust has positive effect to Current Purchase Intention. Brand credibility has negative effect to brand trust and brand trust has negative effect to purchase intention for product innovation. Corporate Brand Trust has negative effect to WOM Behavior. Corporate Brand Trust has positive effect but not significant to Intention for Product Innovation and Current Purchase Intention.Keywords : Brand competence, Brand credibility, Brand Satisfaction, Corporate brand trust, Purchase intention, Word of mouth