Increasing visitors to Bandung Techno Park (BTP) indicates the potential resources it has to develop as a visitor or tourist attraction. In spite of that, the management of this facility sees it largely as a form of impediment that slows down the pace of their business. They mainly consider the Techno Park to its primary function; becoming the hub connecting the ICT society consists of Business, Academic, and Government. In fact Bandung Techno Park is also meant to become the centre of scientific transmission to educate the people around it, particularly in regards to ICT. It shows that the increasing visit of the general community actually is in line with the BTP’s vision, transmitting the knowledge about ICT to the people. Nonetheless, the case in BTP is that the management has difficulties in handling the visitors who increasingly outnumber the available staffs with no particular skill and facilities needed in handling visitors. This study has observed the facilities and interviewed the management of BTP to find out some of the feature needed in developing tourist attraction. The article focuses on one element, which is Context Marker, to establish the Techno Park to be a suitable tourist attraction for future visitors.
Abstract-In accordance with the Bandung Regency Government's policy to initiate tourism as a way in elevating the living standard of the people, there are some villages declared as tourism village by the government. One of the villages is Lamajang Village, which has various potential for tourism. One of the attractions is the presence of a small hamlet called Cikondang known for its traditional house compound. Cikondang Ancestral Hamlet as a part of Lamajang Tourism Village in Bandung Regency, Indonesia, has very strong potentials in heritage tourism. However, this noble purpose of tourism has not reached any significant achievement. This condition clearly needs to be followed through by the society as well as the governments and tourism industry players. The effort that can be taken is to strengthen the traditional values and manage it to become attractive tourism activities that can be offered to the visitors. A very strong challenge faced in managing tour-ism activities in this hamlet is the local wisdom itself known as 'pamali' (taboo). As much interested as the visitors to experience the local tradition, the Cikondang people still strongly hold to the restrictions inherited from their ancestors. Restrictions such as the visitors cannot enter the traditional house and the forbidden forest, visitors are not allowed to have noisy activities, will hold back visitors in enjoying the tourism activities that can be offered by this hamlet. At this moment the people of Cikondang has not seen tourism to be their main activities and their main income. Some visitors do come by and the people are already familiar to become a host for them. Most of the visitors are domestic visitors such as students, college students, and researchers. The community leader is already aware that tourism can somehow be a way to elevate their standard of living, or at least be a significant additional income for some seasons. The main challenge is that the facts there are still no established market for this potential heritage tourism attraction. In this case, the development of tourism activities is confronted with preserving of the values that the people hold on to. The method used in this research is qualitative descriptive. This research is aimed to identify the heritage tourism potentials in Cikondang Ancestral Hamlet, then find a model of tourism management that can preserve the Sundanese culture of Cikondang, yet allow the people to benefit in increasing welfare through tourism activities.
The COVID-19 outbreak provides the tourism industry incalculable lessons. Many businesses are concentrating on resilience, but few have explored the potential benefits of social capital. This article explains how utilising social capital might help business hotels boost their resilience during times of crisis. Social capital is inextricably linked to social networks, group collaboration, and trust among internal and external stakeholders. The research conducts in March to August 2021. The data was assessed qualitatively through interviews with four informants from the hospitality industry (Hotel Managers) and hotel associations. According to the research, social capital manifests itself in a variety of ways to assist hotels in times of difficulty. Internally, fighting a pandemic requires a willingness to compromise, with the hotel's leadership and creativity playing a critical role. Externally, the government's and associations' roles have a significant impact on hotel resiliency. Collaboration with associations and other external parties has been demonstrated to assist hotels during times of crises. Social capital cannot be created instantly but must be nurtured from the beginning of the hotel's operations. In turn, the social capital that has been established will ensure the hotel's long-term sustainability facing challenges.
The village community of Cireundeu has carried out its ancestral customary traditions, among others the main thing is not to eat staple food other than cassava. This unique custom has become a strong cultural attraction for different groups of people both nationally and internationally. This makes Cireundeu Village one of the cultural tourism destinations often visited by different groups of tourists. Traditional elders argued that although there was no growth of tourism there, they should continue to carry out their cultural traditions handed down from generation to generation. In the meantime, several generations in Kampung Cireundeu do not necessarily wish to continue the tradition of their ancestors. However, with the increasing growth of tourism, the Cireundeu people started to feel some benefits from tourism development. They therefore started to strive to engage in the preservation of their ancestral culture’s traditions and customs. The purpose of this study is to see onto which extent tourism can motivate the next generation of Cireundeu Village community to preserve the cultural traditions. This study uses quantitative methods to confirm a premise from previous studies. This research found that tourism has a positive and significant influence on the motivation of the people of Kampung Cireundeu in preserving their ancestral culture. This research took 100 respondences chosen specifically on adult indigenous villagers. The questionnaire uses ordinal scale asking the respondence on how strong they agree on the given statements. The statements are representing the dimensions on each variable tested in this research. This study only covers the Cireundeu village community. The aspect under study is limited to economic, social and cultural benefits of tourism. This study uses a multiple linear regression analytical method that measures how much is the influence of tourism simultaneously on the motivation of the people of Kampung Cireundeu in preserving their ancestral culture.
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