The study used a quantitative approach to identify technology adoption and its utilization effect on market performance of small and medium enterprises in Ghana, La-Nkwantanang municipality. The study combined the construct Of Technology Acceptance Model and Innovation Diffusion Theory to identify some factors which influence small and medium enterprises to adopt and use internet technology. Furthermore, the study examined some factors which also hinder the adoption and utilization of internet technology among small and medium enterprises. Finally, the study determined the relationship between in internet technology usage among small and medium enterprise and market performance. A sample size taken by the researchers was 100 from the small and medium enterprises in Madina La-Nkwatanang municipality. The researchers used structured questionnaires to gather primary data which was analyzed using smart PLS and SPSS and the following results were obtained perceived ease of use, perceived usefulness of internet technology, compatibility and cost effectiveness are some of the factors that influence the adoption and utilization of internet technology, however, there is a positive relationship between internet technology usage and market performance.

No abstract

Technology has revolutionized human society. A complex scientific knowledge that takes various forms is technology. It is also referred to as a set of meticulous knowledge used to create tools process actions and extricate materials to make work easy. Technology includes equipment such as computers, mobile phones, multimedia, software, games and apps, these are simple tools individuals use in their daily lives to make life comfortable and luxurious. Technology comes in various forms of such as mechanical, electrical, industrial or manufacturing and medical technology.   Any establishment set as a going concern for profit maximization is a business. Technology has various benefits which helps businesses achieve its ultimate goal, thus, maximize profit. Technological infrastructure’s impact on business efficiency and effectiveness is inevitable. There is a correlation between technology and business profit maximization be it positive or negative, because it has various impacts on businesses. The question is, does the type of technology adopted affect the business? The various types of technology indicate it has different purpose, to be efficient it needs to be used effectively. Today’s business world has been massively influenced by internet technology adoption. The utilization among business is inescapable since technology is rapidly regenerating global production, work and business methods, trade and consumption patterns of enterprises and consumers therefore, the paper is to evaluate if there is the need to adopt a particular technology that best fit a business industry.

No abstract

Consumers of a product should not only be concerned about the product package, design and its model but most importantly should be concerned about the ingredients that come into play in making these products. This research was undertaken to study the consciousness of consumers of product contents on product labels, before, during and after consumption. The objectives of this research were to find out whether customers pay attention to the inscriptions of product content information on product labels, and also find out customers understanding of product content labelled on product. The convenience sampling technique was used in selecting the sample of 100 (hundred) customers from the population considering the large number of consumable products consumers in Ho. Respondents were interrogated using questionnaire. Computer data analysis Statistical Package for the Social Sciences (SPSS) was employed to analyse the data in order to help interpret results. It was discovered during this research that more than half of the sample size have knowledge about the product content inscription. It was also found out that just a little below majority buy any product that is packaged. The high percentage disagree to the proposition that once a product is packaged it is fit to buy. Contradictory to the general perception that people do not bother about content inscriptions on product labels, this research proves otherwise. In the nutshell, it was recommended that Health Regulatory bodies, Na-