The growth of mobile money service in Ghana has been attributed to many other factors outside the spectrum of technology. The research focus is to determine the factors influencing mobile money service from the point of technology. The study analysis was based on Structural Equation Modelling of Partial Least Squares using SmartPLS. It was determined that, the following construct, perceived risk, perceived cost, perceived usefulness, perceived ease of use, compatibility, relative advantage, observability, trialability, and social influence with (p < 0.001) influenced users in adopting mobile money banking in Ghana. The research finding will enable stakeholders related to the mobile money industry to strengthen its gains and sustain its growth in mobile money services. The research present the information technology factors that influence the adoption of mobile money and how these factors should be factored into the development of the mobile money industry. The research also gives industry players the systematic factors they could rely on when making any decision toward user acceptance of mobile money.
Investigating and exploring factors influencing the continued usage and acceptance of mobile money transaction services in Ghana. The study employed the Technology Acceptance Model (TAM) with 406 mobile money users from Ghana's Savannah and Bono regions. According to the study, perceived risk perceived cost, social influence, perceived usefulness and ease of use had repercussions on users’ attitudes which influenced users' final decision to continue to use mobile money services in Ghana. The social influence positively impacted users through social networking in pushing the adoption and continued usage of mobile money services in the study area. However, the construct of Perceived trust had a positive impact on users’ decisions resulting in their negative attitude to mobile money services.
The investigation and exploration of factors influencing the acceptance of mobile money transaction services in Ghana. The research proposes an integration of construct used in both Diffusion Theory (DT) as well as Technology Acceptable Model (TAM). The research was conducted on 2,298 mobile money users spread across Ghana’s sixteen (16) regions. According to the study, perceived risk perceived cost, and social influence all had repercussions on perceived usefulness and ease of use, which influenced users' final decision to use mobile money banking services, resulting in its exponential growth in Ghana. The factor of compatibility, observability and trialability of DT were suitable variables in determining users' choice of technology and the adoption of its services. The results indicated that utilising the technology model, TAM and DT could be expanded to understand better the mobile money ecology for both users and industry players in Ghana's digital money transaction services.
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