Trash-talking Tante Lala on TikTok is a new phenomenon on social media. Its content can become a viral trend, and many TikTok users like it. The viral trash-talking content of Tante Lala shows that the dissemination that occurs involves the participation of TikTok users. This study explores the motivations of followers who make trash-talking viral content, the dissemination’s way of Tante Lala's trash-talking content, and TikTok's role in the media-making process. This study uses the virtual ethnographic method to explain the cultural behavior of trash-talking by TikTok users. The results of this study show the various motivations of Tante Lala's followers in making a viral trend of trash-talking content. Furthermore, the trash-talking content of Tante Lala shapes personal branding as an entertaining TikTok account with a distinctive character. Meanwhile, TikTok is an effective digital tool for personal branding for Tante Lala.

Social media is now a very popular media among the public and many of them use it in various ways. An example of one of the social media that is currently exploding among millennials is Instagram. One of the platforms used to upload personal photos or videos owned by someone. But Instagram is now not only owned by individuals, several companies or businesses on behalf of the collective are also involved in it. There are lots of useful Instagram functions other than just uploading photos and videos. One of them is to market and promote products. A product that may now be hunting for many people is coffee. Where coffee is a solution to relax yourself, calm your mind, to release fatigue when you are busy. This research focuses on an Instagram account called @blackeyeid which is the Instagram account of a coffee product called Black Eye. Researchers are interested in conducting an analysis of social media marketing or marketing of Blac Eye products through Instagram social media. Researchers used qualitative methods using media analysis through a literature study methodology. Because researchers want to analyze this analysis using subjectivity which is considered capable of providing more meaning that is contained in every event and phenomenon. In conclusion, the marketing through Instagram social media that is used can be said to be effective and sufficient to answer about the Black Eye marketing process which only has one main branch and one Instagram account, about how they can stay anywhere and anytime they can carry out a marketing process that can be said to be good and follow the flow of the audience in accordance with technological and digital developments. Keyword: Social Media Analysis, Instagram, Black Eye Coffee