This study aimed to describe the media design, test the media feasibility, and know the effectiveness of the Civics picture book media. This study used a quantitative approach. The type of research was Research and Development (R&D). The data collection techniques used were test, interview, questionnaire, and documentation. The data analysis of this study was analysis of media feasibility and analysis of media effectiveness. The picture book media of Civics for local cultural uniqueness material was claimed very appropriate by the material expert with 84.4% feasibility percentage, and 80% by the media expert or included in the feasible criteria. The test result of the difference between two means with t test obtained tcount was 9.184 and ttable was 2.064. The conclusion of this study was the Civics picture book media was feasible and effective to be used in Civics learning for local cultural uniqueness material, in accordance with the improvement of students' learning result in Kedungpane 02 Elementary School.