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Background: The Scottish Government introduced a free Baby Box scheme for all new parents in 2017, modelled on the Finnish scheme, to give every baby 'an equal start in life'. There is little evidence that it results in better health outcomes, but there has been limited research into different perspectives and discourses on such schemes.Methods: Four focus groups were conducted with 21 parents in North-East Scotland. Recordings were transcribed verbatim, anonymized and analysed thematically with NVivo 12 software. Our thematic analysis was both inductive and deductive-remaining open to themes identified by participants themselves but also informed by the social policy literature on universalism and social cohesion.Results: Across all the focus groups, we found a high degree of positivity about the principle of the Baby Box scheme, and for the most part the practical value of the contents. This was remarkably consistent across different communities and backgrounds. There was little evidence of the strongly polarized views present in media reporting. Parents seemed considerably less focused than the media on safety and health outcomes, and more focused on practical, material and social impacts.They reported little in the way of feeling patronized or monitored by the government. Conclusion: Our findings have important implications for future economic evaluations of the baby box. Such evaluations should broaden the valuation space beyond health outcomes to allow for the value of feelings of inclusion, solidarity and being part of a community. Patient or Public Contribution: This small project was designed in response to parent views already collected in the early roll-out of the Baby Box scheme in Scotland, about their priorities and responses to the scheme.

The Mermaid of Warsaw -known in Polish as the Syrenka -is the principal feature of the city's coat of arms. In recent years it has also become popular with residents as a tattoo design that has civic, community and individual significance. This article analyses a selection of Syrenka-inspired tattoos inscribed on the bodies of city residents. Although approximately 90% of the images addressed conform to the classic model of the Syrenka, with regards to the position of the figure's sword and shield, in most other aspects the tattoos differ significantly from the one featured the coat of arms, referencing other images of the Syrenka scattered throughout the city. As such, these tattoos represent more than simple homages to the city's emblem; they evidence a sentimental bond with the community of Warsaw and express the tattooed individuals' commitments to and attitudes toward their metropolitan locale.

The aim of the article is to demonstrate whether text authorship influences its reception and how authorship impacts the assessment of text comprehensibility by respondents. When measuring the impact of authorship on text perception, we used biometric methods (face-tracking and eye-tracking), to which we added survey responses. The analysis of emotions revealed a variety of the respondents’ emotional reactions to the same text depending on the authorship attributed to it. This impact is associated with emotion-generating distance from or acceptance of the author. The distance refers to the marks of the lifestyle of the group represented by a  given respondent or one to which the respondent aspires.

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