Resumo: Devido à crescente preocupação com as questões ambientais, qualidade de vida e bem-estar, consumidores passaram a considerar a importância da aquisição de produtos ecologicamente corretos ou com características verdes integradas nas funções dos equipamentos. Esse cenário sugeriu a investigação da influência dos atributosAbstract: Due to the growing concerns about environmental issues, quality of life and well-being, consumers are considering the importance of obtaining eco-friendly products or devices with green functionality features. This scenario led to the investigation of the influence of green features on the intention to purchase of convergent products, with hedonic and utilitarian bases. We developed a quantitative experimental research, with application of online questionnaires at a University in the State of Pará, aiming to study the smartphones and their different usability. The results indicate increased intention of purchase of devices with "green" features on both a hedonic and a utilitarian basis. However, the addition of "green" features was more significant in the hedonic base, suggesting a utilitarian justification, reducing the guilty feeling inherent to the acquisition of hedonic products.