This article aims to investigate the consistency of the consumer motivational process in accordance with the acquisition and disposition of tangible goods through collaborative consumption. Three studies, involving a total of 7,715 consumers, show that, when considered separately, acquisition and disposition are governed by relatively similar hierarchies of motivations that can be grouped together into an overarching four-dimensional structure: (1) utilitarian, (2) experiential, (3) protester and (4) spiritual. Hence, consumers driven primarily by one or other of the four motivational categories when acquiring goods will be similarly motivated when disposing of goods Other drivers may nonetheless represent significant secondary motivations.
Purpose
The purpose of this study is to investigate the extent to which collaborative consumption (CC) enthusiasts are significantly more likely to engage into specific forms of socially responsible consumption (SRC), in contrast to regular consumers.
Design/methodology/approach
The authors administered an online questionnaire survey to a panel of 1,006 consumers. A cluster analysis combined with analyses of variance then determined the extent to which CC enthusiasts were more likely to engage in the focal SRC behaviors as opposed to others.
Findings
CC enthusiasts differ positively from other consumers concerning sustainable transportation, citizen consumption and composting but negatively from other consumers concerning recycling; they do not differ significantly with regard to environmental, animal protection and local consumption.
Originality/value
Conflating CC and SRC remains debatable. This study provides some preliminary evidence about the complex associations that exists between the two constructs.
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