This study aims to determine the general description of Resto Banaran 9, to analyze general description of coffee consumers in Resto Banaran 9 which includes respondent characteristics, consumption behavior, and respondent’s answer distribution,in additionto analyze the influence of cultural factors, social factors, personal factors, psychological factors, and physical evidence on coffee purchasing decisions at Resto Banaran 9. This research was conducted on 10 September until 11 October 2018 at Resto Banaran 9, Gemawang Village, Jambu Sub-district, Semarang District. The location of the research was determined purposively. This research method was a survey and data collection techniques through interviews using a questionnaire tool distributed to 100 respondents. The sampling method used was the accidental sampling method. Data analysis used was descriptive-quantitative analysis method. The quantitative analysis used was multiple linear regression analysis. The results showed that simultaneously, cultural factors, social factors, personal factors, psychological factors, and physical evidence had a significant effect on consumers’ coffee purchasing decisions at Resto Banaran 9. Moreover, partially, cultural factors, social factors, personal factors, psychological factors, and physical evidence had a significant effect on consumers’ coffee purchasing decisions at Resto Banaran 9.

In a recent study, O'Brien et al. (1998a) sought to provide a better understanding of the distribution and status of the Bornean Peacock-pheasant Polyplectron schleiermacheri in Central Kalimantan, Indonesia, based on an analysis of questionnaires and semi-structured interviews with local inhabitants. This was the first scientific contribution concerning this species after the launch of the Conservation Action Plan for Pheasants (McGowan and Garson 1995). Although the authors of this study acknowledged and discussed the limitations of the questionnaire approach and some of the anomalies in the replies they received, we still feel that the questions posed in this survey may have been phrased in such a way as to invite slight biases in the answers, and that some of the analyses of the replies may have created further biases. We therefore feel it may be helpful to review these uncertain areas in order to help improve questionnaire surveys in future fieldwork. Two of us (I.S. and A.P.S.) helped conduct the surveys in question, and all of us have experience of galliforms in Kalimantan.We occasionally refer to additional information concerning the survey which was presented in another publication (O'Brien et al. 1998b).