Purpose: This research was conducted to find out and explain several factors that are thought to influence firm value, such as how good corporate governance is and how the company's financial performance is. Research Methodology: The research sample was taken based on several criteria while the data collection was based on a documentation study which was processed using SPSS and the Sobel Test. Results: This study shows that financial performance cannot mediate the effect of managerial ownership on the value of a company. However, financial performance can mediate the effect of institutional ownership on the value of a company. Limitations: The number of variables selected in this study is limited, as well as the number of samples studied. Contribution: It is hoped that this research can be used as reference material for those who wish to do further research on this topic and is expected to be useful for company managers in an effort to maximize company value as their main objective. Keywords: 1. Managerial Ownership 2. Managerial Institutional 3. Financial performance 4. Firm value 5. Sobel test

The purpose of this study was to analyze the effect of Good Corporate Governance on company value with financial performance as an intervening variable in property and real estate companies listed on the Indonesia Stock Exchange for the 2016-2020 period. Sampling in this study used purposive sampling, so that a total of 50 data samples were obtained (10 companies x 5 years). The type of data used is secondary data taken using documentation. The data analysis technique used is multiple linear regression analysis and path analysis. The results of the research show that managerial ownership has no effect on financial performance. Meanwhile, institutional ownership influences financial performance. Managerial ownership and institutional ownership have no effect on firm value. Meanwhile, financial performance influences firm value. And based on path analysis using the Sobel test, financial performance cannot mediate the effect of managerial ownership on firm value. However, financial performance is able to mediate the effect of institutional ownership on firm value

A business certainly must have a strong branding strategy in order to realize the vision and mission of a business. In the midst of an increasingly massive market growth and development, of course this has an impact on the increasing number and development of various businesses in the community, including the coffee business. The coffee business is growing well from upstream to downstream. More and more similar businesses make the competition tougher and of course a good branding strategy is needed. The strengthening of brand value and brand image in terms of can strengthen the purchase intention by consumers. This community service program is expected to be able to provide assistance to the coffee business of CV Mandiri Kopi so that it can strengthen the brand and is expected to increase coffee sales. Keywords: brand value, brand image, and purchase intention.