The purpose of this study was to determine and analyze the effect of brand image and service quality on repurchase decisions with consumer satisfaction as a moderating variable. This research was conducted on the Shopee marketplace with respondents residing in the Greater Jakarta area. This research category is using descriptive method and causality. The sampling technique used purposive sampling with a total sample of 420 respondents. Collecting data using a questionnaire. The data analysis technique uses Structural Equation Modeling (SEM) analysis which is processed with Smart PLS 3.0. The results of the study prove that brand image has a significant effect on repurchase decisions in the Shopee marketplace. Service quality has a significant effect on repurchase decisions on the Shopee marketplace. Consumer satisfaction did not succeed in moderating the relationship between brand image and repurchase decisions. Consumer satisfaction managed to moderate the relationship between service quality and repurchase decisions.

The purpose of this study was to determine the effect of online promotion and celebrity endorsement on impulsive buying behavior that has an impact on repeat purchases with word of mouth (WOM) as a moderating variable. The population of this study are consumers who have shopped for clothing products on e-commerce (Shopee, Tokopedia, Bukalapak, Lazada, and Blibli). The number of samples from the population is 255 people who were taken using non-probability sampling technique. The statistical method used in this study is Structural Equation Modeling (SEM) which is operated through the SmartPLS program. In this study, it was found that online promotion variables had a significant effect on impulsive buying behavior which had an impact on repeat purchases, and the role of word of mouth played a significant role in moderating repeat purchases. Meanwhile, celebrity endorsement and impulse purchases has no significant effect on repeat purchases directly.

The purpose of this research is to analyzed factors that affect repurchase intention of IKEA Indonesia products. The variabels used in this research are experiential marketing, service quality, and website information system quality as independent variables, customer satisfaction as communicator variable, while repurchase intention as dependent variable. The sample consist of 300 IKEA AlamSutera and Sentul City consumers. The data that was used in this research was the primary data and selected by using purposive sampling method. Data was processed using Stuctural Equation Modeling (SEM) with SmartPLS. The result of this research provides that experiential marketing, service quality, website information system quality haveinfluence on by significance to customer satisfaction, then experiential marketing, service quality, customer satisfaction have influence on by significance to repurchase intention. Howeverthere’s no evidence that website information system quality on have influence to repurchase intention.

Traffic Unit (Satlantas) is an implementing element whose duties are responsible for carrying out police duties including in the field of traffic, which is the elaboration of professional technical capabilities which include regulation, guarding, escort, patrolling, public education, and traffic engineering, registration and identification of drivers or motorized vehicles, investigation of traffic accidents and law enforcement in the field of traffic, to maintain security, order, and smooth traffic. This study examined and analyzed the effect of ETLE, SIM issuance policies, and discipline on reducing traffic violations in 5 areas of DKI Jakarta province. This research was conducted on 100 vehicle users using the partial least squares data analysis technique. The results showed that the implementation of ETLE implementation reduced traffic violations; SIM issuance policy reduced traffic violations, and discipline reduced traffic violations