The objective of this research was to compare the response of adult smokers in Malaysia to newly proposed pictorial cigarette warnings against the current text-only warnings. The study population included 140 adult male smokers who were enrolled in a randomized trial to view either the new pictorial warnings (intervention) or the old text-only warnings (control). Participants completed pre-exposure and post-exposure questionnaires that assessed their awareness of the health risks of smoking, response to the package warnings, and interest in quitting smoking. Exposure to the pictorial warnings resulted in increased awareness of the risks of smoking, stronger behavioral response to the warnings and increased interest in quitting smoking. The new warnings in Malaysia will increase smokers’ knowledge of the adverse health effects of smoking and have a positive effect on interest in quitting.

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Background: Recommendations from WHO regarding the comprehensive ban on tobacco advertisements, promotions and scholarships (TAPS) have recently caused tobacco companies in shifting their market strategies to focus on promoting unregulated devices such as electronic cigarettes (ECs) and vapes. Aim: This study aims to explore the motivations of EC use among dual users and its associations with sociodemographic factors and smoking related characteristics under different regulatory environments in Malaysia. Methods: A total of 5823 dual users was collected using a multistage sampling study design. Data collection was conducted through intercept face-to-face interviews within 3 waves; wave 1 (May-September 2016), wave 2 (December 2016 - April 2017) and wave 3 (May-August 2017). The samples were drawn from 5 streets randomly (two in hotspot and three in nonhotspot locations) within stratified urban and rural areas in 14 states of Malaysia. Every fifth person passing an interview station in each street was approached. All statistical tests were conducted using PASW 18. Results: The top four self-reported motivations of using EC by dual users included “tasted better than conventional cigarettes” (85.1%), “to reduce the number of cigarettes smoked” (72.9%), “to quit smoking” (63.5%) and “increase price of cigarette taxes” (62.9%). Based on a multivariate analysis, respondents from states that have no current restrictions toward the sale and usage of ECs and who use ECs less than weekly (Adj.OR=2.54; 95% CI=1.93-3.34), weekly (Adj.OR=2.22; 95% CI=1.72-2.85) and daily users (Adj.OR= 1.77; 95% CI=1.36-2.31) were more likely to use ECs due to its better taste as compared with those who use ECs less than once a month. In states that have banned the sales and usage of ECs, there was a significant association between daily users of ECs and the four primary motivations. It was found that an increasing amount of cigarettes smoked per day (Adj.OR=2.46; 95% CI=1.59-3.81) had significantly influenced smokers in these states to more likely use ECs due to the increase price of cigarette tax. Conclusion: This study was conducted to show associations between smoking characteristics, EC use and self-reported motivations under different regulatory environments in Malaysia. Frequency of EC use was significantly associated with these self-reported motivations. Further research should be conducted to monitor EC use by Malaysians as well as to contribute to the formulation of EC policy in Malaysia.

Background: In many parts of the world, E-cigarette (EC) devices are becoming popular and an increasing trend in its usage especially among young people and adult smokers. Aim: To examine the self-reported awareness, trial and current use of ECs among current smokers and to determine the predictors associated with the outcomes. Methods: A total of 40,000 current smokers aged 18 years and above were recruited through intercept face-to-face interview in wave 1 (May-September 2016), wave 2 (December 2016-April 2017) and wave 3 (May-August 2017). The samples were drawn from 5 streets randomly (two in hotspot and three in nonhotspot) within stratified urban and rural areas in 14 states of Malaysia. Respondents were recruited using systematic sampling. Every fifth person passing an interview station in each street was approached. Descriptive analysis and multivariate logistic regression were applied by using PASW 18. Results: Overall, 93% were aware of ECs, 19.9% were ECs trials and 14.6% were current users. Multivariate logistic regression shows that those states with no ban of ECs sales were more likely and significantly associated with these outcomes compared with those in states that this device has already been banned. Those who believe that ECs are “less harmful” (AOR=6.28; 95% CI=5.79-6.81, P < 0.001; AOR=4.84; 95% CI=4.12-5.69, P < 0.001) and “equally harmful” (AOR=2.06; 95% CI=1.91-2.22, P < 0.001; AOR=2.25; 95% CI=1.93-2.62, P < 0.001) were significantly associated with EC trials and current use of ECs respectively. In addition, intention to quit smoking (AOR=2.91; 95% CI=2.72-3.13) was also directly associated with EC trials. Conclusion: Awareness, trials and current use of ECs are likely due to the banning regulation implemented in specific states and strong belief that ECs is less harmful to health. Hence, this should be considered in the formulation of ECs policy in Malaysia.