Gone were the days where groceries were marketed in boring, old-school grocery stores. In Malaysia, grocery store scene is embracing the emergence of artisanal foods, foreign and locally produced, with and without halal certification as part of the marketplace and has been driven by demand among consumers for authentic, gourmet and specialized groceries. Artisanal grocery stores play a critical role in providing visitors destinations with unique groceries and in growing the food tourism industry by elevating groceries to a whole new level in which line of products available at the stores appear to be distinctive and classy. This study aimed to explore purchase intention of halal groceries by Muslim customers at artisanal grocery stores. Tested variables were Halal Awareness, Halal Certification, Promotions of Halal Products, Attitude and Religious Beliefs. Findings were derived from 100 self-administered questionnaires at two leading artisanal grocers in Malaysia located in Klang Valley. Evidently, Attitude has the most influence on Muslim customers’ intention to purchase halal groceries at these stores.
Abstract-The concept of market orientation has received attention because of its conceptual and practical values. In general, market orientation focus on customer orientation, competitor orientation, and inter-functional coordination to achieve organizational success. Thus, it is assumed the practices of market orientation will lead the organization into market-driven and consequently lead to superior organizational performance. Failure to develop market orientation may adversely affect business performance. However, the context in which the concept is been applied need to be considered. This study examines the aptness of market orientation on business performance among project contractors in a northern state of Malaysia. The focus is on the level of market orientation practice by the contractors, relationship between market orientation and business performance, and the difference between contractor's demographic factors toward market orientation. The results show that larger project contractors tend to practice more market orientation compared with smaller project contractors. Nevertheless, there was no difference in market orientation practice between contractors' categories and contractors' (company) age. However, this study found that market orientation has significant negative correlation with work value received. Therefore, this study would be useful for the contractors to evaluate their practices of market orientation.
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