Los medios de comunicación y sus audiencias se encuentran actualmente inmersos en una fase de adaptación al universo 2.0, en el que son las generaciones educadas plenamente en un entorno digital las que desarrollan nuevos modelos de conducta frente al consumo de información. Objetivo y metodología. Con el fin de analizar las pautas de comportamiento de los millennials, se ha diseñado una metodología cualitativa basada en el seguimiento diario de un grupo de Facebook y en la realización de encuestas sobre su consumo durante las elecciones generales del 20 de diciembre de 2015. Resultados. Aunque la televisión prevalece como medio de información durante el periodo preelectoral, se constata la utilización de otros dispositivos electrónicos y la influencia de los social media. Discusión y conclusiones. Las redes sociales complementan la experiencia informativa de los jóvenes, marcando una posible pauta de lo que será el consumo informativo en los próximos años.
Introduction. The media and their audiences are currently undergoing a phase of adaptation to the universe 2.0, in which the new generations of people who are fully educated in the digital environment are developing new information consumption models. Objective and methods. This article examines the behaviour patterns of millennials based on a qualitative approach that involves the daily follow-up of a Facebook group of young people and surveys about their information consumption habits during the 2015 Spanish general election. Results. Although television prevailed Revista Latina de Comunicación Social # 071 -Pages 1.151 to 1.169 [Funded] [Research] | as the main source of information during the pre-election period, other electronic devices and social media were also influential. Discussion and conclusions. Social networks complement the informative experience of young people, setting a possible standard of what the consumption of political information will be in the coming years.
Introduction. The emergence of the so-called Web 2.0 has substantially modified the forms of communication and teaching in said sector must also keep the new context in mind. The present paper performs an analysis of research about university teaching and social media in the 2010-2015 period. Methodology. We have collected all articles published in the Spanish communications journals indexed in Scopus that talked about the phenomenon. We intended to investigate the relevance of the theme in the research agenda of the last years, as well as to synthetize the areas of knowledge, the field of application, the time evolution, methodologies, tools and the main results and conclusions of said studies. At methodological level, contents analysis has been used to delve deeper into what has been theorized and analyzed empirically. A total of 2344 articles have been reviewed, whereas 103 configured as study sample. Results and conclusions. The research concludes that it is a theme of increasing interest for teachers of different fields of knowledge, that initiatives of Teaching 2.0 are being developed specially in graduate studies of Journalism and that the technological potentialities of the so-called participative Web are embraced with more optimism than critical perspective.
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