Nowadays, the number of countries that regard that education is the best way to promote their national interests on the world stage is increasing. Especially big powers started to pay special attention and importance to the use of education as an effective instrument/source of soft power. Also, a successful national education system can help create a more favourable and lasting image among the international audience, thus further enhancing a country's soft power.

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The world’s populatıon is expected to increase by 2 billion people within the next 30 years, from current 7.7 billion to 9.7 billion in 2050. By 2050, the population of Central Asia is expected to grow by 36.9%, which is faster than the world average of 26.2%, crossing benchmark of 100 million people. Under conditions of UN demographic projections, Kazakhstan would need to maintain its yearly real GDP growth between 4.3% and 4.7% throughout 2020-2050 in order to maintain its current level of welfare relative to the rest of the world. Kazakhstan, as well as the entire region of Central Asia, has a demographic profile that is very favorable for having economic growth within the next three decades.