Personal competencies are significant predictors of employee outcome. Nowadays, due to the rapid development of technologies and increased automation level, competency requirements have changed. Therefore, experts develop and make regular updates in the general competencies and in the specific competency models for each industry. In 2018, the European Commission developed the Council Recommendation on Key Competencies for Lifelong Learning, which defines the core competencies necessary to improve performance, to sustain current standards of living and to adapt to market changes. Competency models are particularly significant in order to produce innovations where the educational level and knowledge and the skills and attitude of employees are essential. The purpose of the research is to define the basic concepts of actual competency models and to determine the advantages of their development. This research is a literature review for building a literature background for the next stage of the investigation, which will be empirical research. The outputs of this research are four hypotheses on the influence of the practical application of competency models, including the use of competency models in the development and implementation of training programmes as a positive impact on learners' results and attitude. Use of general competency models does not ensure the implementation of fully-fledged competency-based training programmes in a specific area. The literature review has identified that the major advantages of the development and use of competency models are improved performance and evaluation system optimisation. It is essential for each industry to identify its own competency requirements although there are still specific industries in which competency models have not yet been fully developed. It is concluded that most of the research evidence on competencies is, nevertheless, related to medium and large sized companies and industrial plants. Different approaches are required to analyse and develop competency models depending on the company size.

Today, the importance of innovation is particularly emphasised, and since creativity is the basis of innovation it is important to understand the importance of its development. This is especially essential in creative industries where creativity is the main asset of companies. It is significant to understand the factors influencing creativity in order to be able to purposefully stimulate its development. The purpose of the research is to assess the importance of creativity for the development of the company's competitiveness, determine the attitude of representatives of the Latvian creative industries towards the development of creativity, its importance as well as draw conclusions about the possibilities of its development. To meet the purpose of the research, the research methods were used as follows: document analysis, text analysis, content analysis, statistical analysis methods and questionnaire. The results of the research showed that creativity and creative industries are influenced by a wide range of factors, their development can be stimulated, and the company's creative environment can positively influence the sharing of ideas among the employees. Representatives of the Latvian creative industries understand the importance of development of the individual creativity of employees as one of the main competitive advantages in the company, but among them there is no unequivocal attitude towards whether creativity can be taught and whether it needs to be coordinated. It was also concluded that the representatives of the above industries implement innovations and focus more on product innovation.