The complexity surrounding the maximization of firm value agenda demands a comprehensive causal model that effectively embeds the intertwining relationships of the variables and the policies involved. System dynamics provides an appropriate methodology to model and simulate such complex relationships to facilitate decision making in a complex business environment. The objective of the study is to analyze the impact of capital structure policy, being a key managerial decision, on the firm value. For this purpose, the study develops a system dynamics-based corporate planning model for an oil firm, including the operational as well as financial processes. Various scenarios and capital structure policies have been designed and simulated to identify the policy that helps in increasing the firm value. The results demonstrate that increase in debt percentage in capital structure mix increase the firm value.

The purpose of this study is twofold: (i) to analyze the impact of investment policy decision on the firm value given the uncertain oil and gas prices and (ii) to propose policies that enhance firm value. The study develops a system dynamics model that integrates the financial and operational activities of oil firms. The simulation results reveal that, when oil and gas prices increase, positive future expectations lead to increased investments and reduced cash flows. Greater volume of investments over the firm's current investment policy decreases its future cash flows and the total firm value over the first 20 years of the simulation period; it increases thereafter. To support higher investments, the firm would issue a higher number of shares, and consequently the market price per share would be lower, and vice versa. The simulation results suggest a relatively lower volume of investments to increase the market price per share.© 2020 The Authors. System Dynamics Review published by John Wiley & Sons Ltd on behalf of System Dynamics Society

The main reason for conducting this research is to study that how brand loyalty has been affected by price and service quality in telecommunication industries operating in Pakistan. This study addresses the main issue that whether the price and service quality has improved or reduced the significance of brand loyalty. The main reason for conducting this research is to investigate the casual-effect relationship between brand loyalty and the effect of price; similarly, brand loyalty and the effect of service quality and mediating effect of consumer satisfaction with the moderator as level of trust. This research has two independent variables, one moderating and one mediating variable which influence one dependent variable. Independent variables are price and service quality, moderating variable as level of trust and mediating variable as consumer satisfaction, whereas, brand loyalty as a dependent variable keeping all other factors constant. The method used for this research is quantitative; whereas questionnaire is used as an instrument for data collection. Moreover, this research has been chosen three university as population and the students of BS and MS (Business Administration) as the sample for this study. As telecommunication industry is rising lavishly in Pakistan and there is a lot of competition going on between the various networks operating in Pakistan. The findings of this research has helped the industry as well as customers; for industry, this study has helped them to generate such policies which would be best for their customers by getting some insight about the factors affecting the loyalty of the customers to their telecommunication company. Similarly, the customers would get to know which service provider is the best for them.