Three experiments examined the effectiveness of interpersonal confrontations as a means for decreasing stereotypic responding. After making stereotypic inferences about Black individuals, participants were confronted and reactions were measured across various intrapersonal and interpersonal response domains. Confrontations varied in level of hostility (Experiment 1) and whether they were expressed by a Black or White person (Experiment 2). Results indicate that although confrontations (and particularly hostile ones) elicited negative emotions and evaluations toward the confronter, participants also experienced negative self-directed affect. Furthermore, regardless of who did the confronting or how much hostility was expressed, confronted participants subsequently were less likely to provide stereotypic responses (Experiments 1-2), and the effect of the confrontation generalized to reporting less prejudiced attitudes (Experiment 3).
Survey and laboratory studies provide support for the self-regulation of prejudice, but it is unclear whether people similarly self-regulate in“real life. Using a phenomenological approach, 153 non-Black participants recalled racial experiences in which they responded in ways they later wished had been different. Participants internally motivated to control prejudice reported discrepancies regardless of their external motivation, but even participants low on internal motivation reported prejudice-related discrepancies if they were externally motivated. Content analysis results are presented to summarize participants discrepancy experiences. Also, most participants discrepancies produced negative self-directed affect and the self-regulation of prejudice in the future. Findings suggest that self-regulation generalizes beyond the laboratory and occurs even among people who are not internally motivated to control their prejudice.
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