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r e s u m e N La fidelización de usuarios en cualquier tipo de organización es un tema transcendente por la cascada de beneficios que se producen al incrementarla. Las organizaciones deportivas no son ajenas a esta realidad. El objetivo de este estudio fue adaptar y validar una escala de intenciones futuras de comportamiento a servicios deportivos. Para la validación de la misma, se utilizó una muestra compuesta por 2181 usuarios. Se realizó un análisis factorial confirmatorio precedido del exploratorio. Se calculó la fiabilidad del instrumento resultante y su validez discriminante. Los resultados permiten afirmar que se dispone de una herramienta válida y fiable compuesta por tres dimensiones y diez ítems, capaz de conocer las intenciones futuras de comportamiento de usuarios de servicios deportivos. Palabras claveValidez; fiabilidad; fidelización; servicios deportivos A b s t r A c t Customer loyalty, inside any organization, is transcendental because of the reported income it delivers. Sport business is no exception. This research's goal was to set up and validate a scale of future intentions of behaviour in sport services. A sample of 2181 users was used in order to validate this scale. Factorial exploratory and then confirmatory analyses were made. Reliability and discriminatory validity of the resulting tool were calculated. Results show a reliable and valid tool with three dimensions and ten items, able to determine future intentions of behaviour of sport services customers.

The fitness sector is a growing industry worldwide. Its continued implementation of business models makes it an attractive market to study. Precisely, the low-cost model has become popular in countries such as Spain for which the study of variables that could influence one of the biggest problems in this industry, customer loyalty is of interest to investigators. Therefore, this work has as its objective to analyze possible differences between service convenience, perceived value, and satisfaction with the characteristics of clients of low-cost fitness center, and to determine if there is a relationship with client loyalty. The sample consisted of 763 clients (381 women and 382 men). A questionnaire to measures the service convenience, perceived value, satisfaction, and future behavior intentions or loyalty was adopted. Scales from similar studies were implemented these being valid and reliable instruments. The study offers a descriptives results, exploratory and confirmatory factor analysis, t-Student, ANOVA, and multiple linear regression. Results demonstrate significant differences with service convenience for gender, age, and length of time it takes to commute to the fitness center. Furthermore, there was a positive relationship among all variables, with loyalty resulting as the strongest relationship followed by satisfaction then service convenience. The findings of this study brings an understanding regarding the reality of the low-cost fitness center consumer which could possibly be extrapolated to other countries with an emerging fitness industry.