The study presents an overview of green marketing and the gap between attitude and actual purchase behaviour of consumers towards green products. A total of 232 studies have been analysed using a systematic review to develop a green purchase decision‐making model. A thematic analysis helped in the identification of three major themes namely; personal factors affecting green purchase; green purchase; and green marketing mix. The concern for eco‐environment, eco‐labelling, past experiences and perceived usefulness have been identified as major influencers of green consumer behaviour. Lack of environmental knowledge, price, perceived associated risks, organizational image, trust, and willingness to pay has been identified as barriers, creating a gap between attitude and actual purchase behaviour of consumers towards green products. On the basis of analysis, a green purchase decision model has been proposed and also potential areas of future research have been suggested.

With a background to enhance the individual’s capability and providing opportunities to rural community, rural development is unavoidable. Taking this idea of socio-economic enhancement at rural level, this paper examines the impact of rural infrastructure on the socio-economic development (SED) of rural people. Different dimensions related to rural infrastructure and SED are extracted in this paper using factor analysis. Regression analysis is employed using dimensions of rural infrastructure as independent variables and SED as dependent variables. Creation of water facilities as part of rural infrastructure was found to be the core dimension impacting the socio-economic life of the rural people followed by infrastructure maintenance and management of resources. Performance evaluation of panchayats, as a part of rural governance and execution of rural developmental activities, reveals that North Haryana leads on most of the parameters as compared to other parts of Haryana.

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Environmental and social initiatives taken by organizations under corporate social responsibility (CSR) have attracted stakeholder's attention and global resonance in the recent times. Alike Western countries, the concept of corporate social responsibility is not new in India rather it has been imbibed in the tradition of Indian society to donate voluntarily for social causes. As a result, a paradigm shift has been noticed where “voluntarism” in CSR has got replaced with a mandatory obligation. This has been made mandatory through an amendment of new Companies Act, 2013. The current study through empirical observations emphases on examining the impact of CSR related activities on the organizational performance with the moderating effect of organizational ownership. A model is proposed and tested using SEM through AMOS. Data were collected from 265 respondents including senior CSR managers and other working professionals of select organizations. The results show a significant and positive relationship between CSR activities and organizational performance. It is also found that organizational ownership has no moderating effect on the relationship between activities conducted under CSR and the performance of the organizations. The analytical finding of the study has a practical implication for the managers of various organizations in the Sonbhadra district of Uttar Pradesh, India.