The environmental concern is on rise in all types of business; however, banking assumes a special niche due to its ability to influence the economic growth and development of the country. The present study proposes conceptual model of Green banking initiatives and studies the impact of three Green banking initiatives, viz. green products development, green corporate social responsibility and green internal process on two possible outcomes, viz. Green brand image and Green trust. The study is qualitative in nature comprising of semistructured in-depth interviews conducted with 36 middle- to senior-level managers of twelve public and private Indian banks. Banking sector can play a crucial role in greening the banking system by enhancing the availability of finance and serve the needs of a “green economy”. The findings of the study revealed that 63% of the total respondents were of view that their bank indulges in development of several green banking products and services, 53% of the bankers said that their bank incorporates green internal processes in their daily activities, and 78% respondents said that their bank undertakes several green corporate social responsibility initiatives. This investigation further highlights that more than 60% respondents believed that Green banking initiatives have positive role in restoring customer trust through enhanced Green brand image. With dearth of studies on green banking in India, the present qualitative study contributes to the body of knowledge and paves way for future research in green banking for sustainable development.
Nowadays we are standing on the edge of technological rebellion which would vitally modify the way we live and work. This paper focuses on understanding the changing economic and financial situations with advent of modern technology. Banking sector was analyzed with the help of secondary data collected through several reports, journals, websites and past studies. The study helped me attain insight into probable impacts of implementation of robotics in banking sector and the way it would help to ease the bank’s transactions, maintain sustainability throughout and enhance profitability. While in the field of manufacturing, repetitive procedure have been subjected to automation involving robotics and other technologies, since industrial revolution, robotics has now opened doors to other sectors of the world like banking and finance. This study has been undertaken to understand the impact of RPA (Robotics process automation) technology on banks and its future in a developing nation like India. The research has emphasized on alterations made by changing technology specially robotics in the banking industry.
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