This study examined the effects the presence of Westerners at historic districts in Japan has on Japanese evaluations of the districts. Sixty-three Japanese students rated 18 slide photographs with no people, photographs with mainly Japanese, and photographs with mainly Westerners. The presence of Westerners had positive effects on the subjects' overall evaluations of the districts regarding a sense of activity and touristic uniqueness. Negative effects were found regarding a sense of calmness and harmony. These results imply the importance of the characteristics of tourist attractions and of the observable characteristics of foreign tourists for tourism promotion in historic districts.