Values lie at the heart of an individual's belief system, serving as prototypes from which attitudes and behaviors are subsequently manufactured. Attitudes and behaviors may evolve over time, but values represent a set of more enduring beliefs. This study examines the influence of values on travel mode choice behavior. It is argued that personal values influence individual attitudes towards different alternative attributes, which in turn impact modal choices. Using data from a sample of 519 German commuters drawn from a consumer panel, the study estimates an integrated choice and latent variable model of travel mode choice that allows for hierarchical relationships between the latent variables and flexible substitution patterns across the modal alternatives. Results from the empirical application support the value-attitude-behavior hierarchical model of cognition, and provide insights to planners and policy-makers on how better to sell public transit as a means of travel.Electronic supplementary material The online version of this article (
This research investigates patterns and dynamics of population, migration and economic change in Australian regional urban centres 2011–2016 through the changing economic profile and performance of Australia’s regional urban centres and assesses how demographic and migration patterns are shaping and responding to economic change.The contribution of regional urban centres to Australia’s economic and population growth has been a topic of growing policy interest in the past two decades, as a result of rapid growth in the major cities and concerns for parts of regional Australia that have experienced population decline. Associated with these trends is the distribution of economic activity and employment—particularly as traditional regional strengths such as agriculture, manufacturing and mining have declined as sources of employment in recent decades.This analysis identifies three significant trends: larger and metropolitan-proximate regional urban centres are generally increasing in population more rapidly than other regional urban centres; coastal urban centres have experienced faster population growth rates than inland urban centres; and population losses tend to be concentrated in inland, smaller, remote and often resource-reliant towns.
While it is increasingly popular to broadcast information regarding environmental impact, little is known regarding the effects that this information has on human behavior. This research aims to provide insight into whether, and to what extent, presenting environmental attributes of transport alternatives influences individual transport decisions. We designed and conducted three experiments in which subjects (UC Berkeley undergraduates) were presented with hypothetical scenarios of transport decisions, including auto purchase choice, mode choice, and route choice. We analyzed their decisions via a choice model to determine how they value reducing their emissions relative to other attributes. We found that our subjects are willing to adjust their behavior to reduce emissions, exhibiting an average willingness to pay for emissions reduction, or value of green (VoG), of 15 cents per pound of CO 2 saved. Despite concern that people cannot meaningfully process quantities of CO 2 , we found evidence to the contrary in our subject pool in that the estimated VoG was consistent across context (the wide range of transport decisions that we presented) and presentation (e.g., whether the information was presented in tons or pounds, or whether a social reference point of the emissions of an average person was provided). We also found significant heterogeneity in VoG, with most of the respondents valuing green somewhere between 0 and 70 cents per pound and with women, on average, willing to pay 7 cents more per saved pound than men. While the findings are encouraging, further work is required to determine whether they hold outside of a lab environment and with a more representative pool of subjects.
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