The concept of volunteering is more than just spending one's time in activities that bring benefit to others. Volunteering has a greater impact on society at a larger scale. University's students who actively involved in volunteering activities are of great help to the community as they will have a better chance in learning new opportunities and building new networking people from the industry. This paper aims to investigate the motivational strategies namely intrinsic and extrinsic motivation on volunteering intention among university students. The concept of religiosity is introduced as part of the motivational strategies as it is proven to be one of the students' motivational factor to volunteer.

This paper develops a multi-disciplinary measure of the Halal brand personally construct by means of literature review.  This study explains that Halal brand personality involves (i) purity, (ii) excitement, (iii) sophistication, (iv) safety and (iv) righteousness on brand awareness.  The concept of Halal brand personality is vital for service providers to create an awareness about their products and services in the consumers’ mind as this could be the catalyst for service providers to achieve sustainable competitive advantage (SCA).  This is because the extraction of the five factors that contribute to the Halal brand personality is being regarded to be an assurance for halal products and services.  It symbolizes the value that are not just for Muslims, but for non-Muslims as well.

Corporate Social Responsibility (CSR) is one of the ways for any private organisation or individual to contribute to the society as a form of giving back to the community. The services offered may vary according to the capability of the institutions involved. This include financial assistance, school supplies, expertise, skills and knowledge sharing and social work. Besides that, the idea of contributing and donating to the society is an ideal way to ease the burden of the government and local authorities. Particularly, in education sector CSR has become a great way for the organisations to expand their contribution in schools and society. There are many benefits and advantages of having the CSR programmes especially in the education development. This literature review writing explored the involvement of the organisations and individuals in helping the Malaysia education system via CSR initiatives. Scholars research findings and analysis through documents such as newspaper report are essential in promoting the CSR programmes in the country. The benefits and advantages towards the school, teachers, pupils and the local community were explained to create awareness among the society about the importance of giving back in the education sector.

The concept of brand loyalty is a well-known topic of great interest for branding and marketing researchers due to its importance in gaining sustainable competitive advantage (SCA). Literature is prolific of works pertaining to branding architecture strategy and brand loyalty. In the current era, most of the powerful brands are aspired to achieve brand loyalty goal, hence the organizations and marketers should focus on the elements of branding which will assist the organization to achieve not just sustainable competitive advantage, but also sustainable brand loyalty among its customers. There are all together three (3) branding architecture strategies namely monolithic strategy, standalone strategy and lastly, endorsed strategy. The objective of this conceptual paper is to provide insight on the relationship of brand architecture strategies on brand loyalty.