This article examines the development of methods of political analysis concerned with ideas, beliefs and meanings and argues that these need to be supplemented by an approach attuned to the specific nature of political action. It argues that since politics involves the contest of ideas, beliefs and meanings, analysis should focus on arguments. Considering methods for the study of political arguments the article argues for a re-examination of the rhetorical tradition and the development of a Rhetorical Political Analysis (RPA). It then outlines the sorts of things this would examine, the questions it would ask and the ways in which it might go about answering them.

This article examines New Labour's policies of asset-based welfare in the broader context of financialisation. It argues that these are indicative of a mode of government concerned to alter individual outlooks and aspirations, and that asset-based welfare, as developed by New Labour, is primarily a strategy for enhancing financial literacy. Exploring and identifying the general contours of New Labour's reform of welfare provision (particularly the rise of conditionality and personalisation), the article presents a case study of the Child Trust Fund, its development and marketing. The article closes with reflections on the fate of such policies after the sub-prime mortgage crisis.

The political theory of ideologies proposes a distinct way of conceiving of and analysing political thought, especially as it appears ‘in the wild’. Exploring the claim that there is a form or mode of thinking specific and proper to politics, and that it is the concern of the political theory of ideology, the article examines two of the leading contemporary approaches in this field: the morphological analysis of Michael Freeden and the discourse analysis associated with Ernesto Laclau. In showing how each produces a distinct object for theoretical analysis (respectively, ‘the concept’ and ‘the signifier’) the case is made for constituting a third object – the political argument – the apprehension of which requires the integration of aspects of the rhetorical tradition into the political theory of ideologies. The conclusion briefly outlines some of the possible implications, for political theory and analysis more generally, of the rhetorical conception of political thought and ideology

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