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Thzs artzcle examzne, the cha7acter and slgnzficance of 'strategzes'fo7mzilated wzthzn the R&D functzon of a busrnesr, c,nd the27 ~elatzonshzp to the broader busznea ~trategy of the parent company The di,czA~s~zon forms a baszs for the analyus of case ~tudzes of three large UK companzes, u l h~h d l b~ publzshed later as Part 2 of thzs artzcle Part I of the artzcle zdentzjies t h n e Jocz of znnovatzon studzes: jirst, that of the znnovatzons themselves; secondly, that of pa ftivns of znnovatzon wzthzn dzscrete zndustrzal rectors; thzrdly, that of the znnovatzng firms and thew st7ategzes The dz~cuvrzon focuses on the thzrd topzc and explores two asptJctv oT the technalogzcal componentc. of znnovatzon rtrateg~es Fzrst, the shape of the portfolzl~ cLf product3 under development, the technzcal and market speczjicztzes they pobsess, and ~econdly, the structure of the portfolzos of technologies reqz~zred and uced zn t h o~e prm'ucts. T h e~e dzrnenszon~ of strategy combzne both jirm-speczjc and publzc-domazn technologzcal competences These competences affect both the competztzve posztzon and the s/rottgzr dzrectzon of jirms. Fznally, the artzcle proposes Jome analytzcal d e v m s for tnaiwg rcwe of technology strategzes zn the three j i m~ studzed. Part 2 of the artzcle presentc the. vubstance of the case studzes, and revzews the levsons whzch they reveal.

SUMMARY Competitive Benchmarking: An Executive Guide, M. Zairi, Technical Communications (Publishing) Ltd, 1992.

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