Purpose The World Health Organisation estimates that 92 per cent of the world’s population does not have access to clean air. The World Bank in 2013 estimated that only air pollution (AP) was responsible for a $225bn cost in lost productivity. The purpose of this paper is to contribute to the current scholarly debate on the value of Big Data for effective healthcare management. Its focus on cardiovascular disease (CVD) in developing countries, a major cause of disability and premature death and a subject of increasing research in recent years, makes this research particularly valuable. Design/methodology/approach In order to assess the effects of AP on CVD in developing countries, the city of Bangalore was selected as a case study. Bangalore is one of the fastest growing economies in India, representative of the rapidly growing cities in the developing world. Demographic, AP and CVD data sets covering more than 1m historic records were obtained from governmental organisations. The spatial analysis of such data sets allowed visualisation of the correlation between the demographics of the city, the levels of pollution and deaths caused by CVDs, thus informing decision making in several sectors and at different levels. Findings Although there is increasing concern in councils and other responsible governmental agencies, resources required to monitor and address the challenges of pollution are limited due to the high costs involved. This research shows that with developments in the domains of Big Data, Internet of Things and smart cities, opportunities to monitor pollution result in high volumes of data. Existing technologies for data analytics can empower decision makers and even the public with knowledge on pollution. This paper has demonstrated a methodological approach for the collection and visual representation of Big Data sets allowing for an understanding of the spread of CVDs across the city of Bangalore, enabling different stakeholders to query the data sets and reveal specific statistics of key hotspots where action is required. Originality/value This research has been conducted to demonstrate the value of Big Data in generating a strategic knowledge-driven decision-support system to provide focused and targeted interventions for environmental health management. This case study research is based on the use of a geographic information system for the visualisation of a Big Data set collected from Bangalore, a region in India seriously affected by pollution.

PurposeThis paper analyses the impact of digitalization in the marketing of geographic indication (GI) products. Specifically, the objective is to provide a systemic and comprehensive view of marketing issues and challenges arising from evolving digitalization in the agriculture sector.Design/methodology/approachThe authors employed an explorative cognitive mapping technique on a sample of key informants among Italian companies and a consortium of registered food, spirits and wine products.FindingsThis study describes the key concepts dominant in the discourse of informants concerning digitalization and its influence on the GI market. Three clusters and two loops were also identified to explain the relationship among key concepts, which stress changes regarding the relationship with the consumer, product experience and innovation, and the integration between physical and virtual space.Research limitations/implicationsThis is the first attempt to apply cognitive maps to GIs. However, the study does have limitations: it was conducted on a small number of producers and was restricted to only Italy. Another limitation is that interviews were conducted during the COVID-19 pandemic.Practical implicationsThe results suggest important practical implications that stress the need for learning and increased digital competences for the efficient embedding of digital technologies in all business areas, increase product value and innovation, and the need for governance in support of digital transformation.Originality/valueThis work creates the new and valuable literature on food marketing and, specifically, on a changing market environment resulting from digitalization, by providing a holistic overview of digitalization in reference to the marketing of GIs.

Purpose The purpose of this paper is to identify the communication patterns adopted by special organisations, called Producers’ Consortia, to promote Protected Designation of Origin (PDO) products. In particular, the paper analyses the key differences among the communication patterns in terms of the task assigned to communication, the communication tools employed to convey key messages to customers and the amount of the budget allocated to the mix of communication. Design/methodology/approach The authors analysed the communication activities conducted by all the Italian Consortia (112 in total) over a period of four years. A centred log-ratio transformation (clr) was applied to make the compositional data treatable in the Euclidean space. A clustering procedure was then followed to identify the different communication patterns adopted by the Consortia. The authors adopted an analytical framework where different communication patterns of Consortia are identified by the mostly used types (traditional advertising, public relations and digital communication) and the corresponding aimed consumer response (i.e. awareness, attitude and engagement). Findings This paper identifies four relevant and different communication patterns that co-exist in the Italian PDO market. Each pattern responds to a different logic and focusses on a specific task assigned to communication: to increase the awareness of the PDO label, to improve the attitude towards the PDO products and to enhance the engagement with the PDO’s values. Research limitations/implications PDO products are key assets of a growing relevance for the European agri-food industry and consumer education is at the very core of the PDO labelling system. By law, the Consortia are in charge of the crucial task of communicating to customers. This research suggests that the communication of PDO is a complex activity that requires a careful choice of the right communication mix. Different patterns are driven by specific logic and are suitable for Consortia with different characteristics. Future research could complete the results of this study using a qualitative analysis of the content of communication activities. Caution should be used when generalising these findings to markets that present relevant differences in consumer food culture. Practical implications This research identifies some possible communication mixes that managers of the Consortia can adopt to promote PDO products and some options that can guide the development of their communication activities over time. Originality/value This work adds value to the literature on food marketing, and more specifically on food communication, by analysing the yet underexplored issue of how PDO products can be promoted in the “post-modern” food consumption era.

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None of the numerous food products that comprise the Italian food tradition can boast of business revitalisation as much as that which involved the wine industry in Italy and in the rest of the world in the last decade. This is not the appropriate moment to consider the reasons for this change, nor is it the right place to compare the industrial situations of that time with those present today. Rapidly covering the field of the extensive history of the wine business, it is sufficient to cite certain simplified facts in order to show how the end user of the product -the consumer -has dramatically changed his consumption history, which initiated the process of regeneration of the business, a process never before seen, in the world of agricultural industries. The companies in the vine-growing and wine-making business have been both the driving force and the beneficiaries of this state of affairs. Indeed, to have a clearer picture, a hypothetical external person, observing the wine business panorama today, would notice clear features and company models, that are unrelated to the historical past of the industry.