The new constitutional framework established in Ecuador from 2008 which led to the reform of the Organic Law on Higher Education adopted in 2010 and the new Communications Act which came into force in 2013 modifies the current scenario on the functioning of the media, divides the spectrum for their operation and articulates new ideas and modes of production. This report contextualizes the new scenario in which pass the public, private and community media and its integration with the university for the dissemination of science, technology and innovation and its impact on the community. In a society where science and technology are present in many ways, the search for a scientific culture is essential for the existence of genuine participatory democracy in which the media constitute a prime social mediators between citizens and institutions. The results show that the diffusion, transmitting and receiving information remain scarce and low impact despite the new legal scenario currently prevailing in the country; Likewise, public and private investment in education, science, technology and innovation as one of the factors that dominate the impact that these areas can have on society is analyzed. The importance between increased investment in C & I and the spread of information to develop a scientific culture according to new scenarios is shown.