A functioning corporate culture is vital for economic success and a fundamental characteristic of every enterprise. The objective of the present paper is to analyze and compare the cultural profiles of the Mexican footwear manufacturing company Vogatti and the Mexican, but German-based, automotive supplier Novem Car Interior Design using the model of the cultural dimensions of Geert Hofstede. Hofstede describes general and organizational culture by using the following 6 cultural dimensions: power distance, individualism-collectivism, masculinityfemininity, uncertainty avoidance, long term-short term orientation and indulgence-restraint. The present paper is based on a collective case study approach and uses a Likert scale questionnaire. Generally, the two enterprises show remarkably different corporate cultural profiles in comparison to the original results of the Hofstede study for the Mexican society. Moreover, significant differences, due to different corporate characteristics, can be identified within the comparison of the two enterprises.

The business project " Xocolatl , Drink of the Gods" of the SME sector in Mexico, is a success story, whose formal management is currently adequate, but there is something deeper that has positioned it in the place it is now. Beyond the measurement of what is visible, the quantitative and the numbers, knowing how it was founded and what led the company to remain in the market, unlike other entrepreneurs who saw the need to closing in the first years of your business will allow you to analyze the intrinsic and cultural factors that are key to your success. This study deals with the existence of the company, addressing its life history, the circumstances that influenced its foundation and permanence, which are very particular and could not be known more than through the narrative of its founder.