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The paper considers the theoretical aspects of the formation of protest activity, in particular, reveals the influence of the development of Internet technologies on the transformation of protest forms and tools for involving citizens in virtual activity. In the example cases -environmental protests against the construction of the landfill near the Shies station Arkhangelsk region against the building PPM in Vologda and by applying such methods political analysis as event -analysis index analysis disclosed features of the application user engagement mechanisms social network "Vkontakte" into a virtual protest. Various types of information published on social networks are described: photos, videos, text, a link to an external Internet source. Their effectiveness is evaluated in terms of user involvement in viewing, discussion of the proposed information.

Virtualization of socio-political communication causes significant changes both to its structure and ways of transmitting ideas and values, as well as to the perception of activists. Online protest activity has become widespread due to the unique opportunities provided by social media. The main tool for informing and motivating activists becomes the information communicated through social media and used for a certain purpose. A collection of information on similar topics can be referred to as the agenda. A distinctive feature of protest agendas is the diversity of issues raised within a single campaign. As a result, the main protest agenda changes over time, giving way to additional ideas and issues in the general information field. This paper examines the structure of protest agendas broadcast on social media, using the example of online advocacy for protest campaigns in Russia in 2019–2021 as an example. Based on the example of real cases, a conclusion is made on the most urgent topics raised, features of their communication and the level of support from social media users.

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