This paper presents a critical review of the relevant literature on socially sustainable supply chain management (SSCM). A systematic literature review of 291 papers that includes social sustainability published in peer-reviewed journals was conducted. The research contents of each papers were analyzed to identify the common themes, theories and methods which has been employed in the extant literature. The findings of this paper include the discussion of key research gaps, with a specific focus on research areas in social sustainability in the supply chain that needs to be addressed. Finally, the discussion on the opportunities for future research is presented.

Leading to declining business activity, disrupted industrial supply chains, and employee quarantine, the COVID-19 outbreak not only raised health concerns but also had a significant economic impact on Malaysia. The objective of this conceptual paper is to discuss the overall impact of the COVID-19 pandemic on Malaysia's most vulnerable populations. This study proposes quantitative research approach based on statistical data to further explore our objectives. From 4th May 2020 to 30th April 2021, the key data on the total number of confirmed cases of COVID-19 and the total number of individual recovered cases were collected via the Ministry of Health Malaysia. This study concludes that recovery and stabilization measures are necessary in times of pandemic, where economic sectors have been allowed to open up under strict guidelines. Thus, the economy could be resurrected to meet today’s issues by implementing standard operating procedures (SOPs), stimulating investment and businesses, and restoring the economy in stages.

In response to global calls for environmental awareness, the Malaysian government enforced restrictions on plastic usage in the Malaysian foodservice industry in 2020. Despite the efforts of public awareness campaigns championing the detrimental effects of traditional plastic usage, the impact of measures taken by food traders remains inadequate. The paper seeks to explore the relationship between subjective norms, perceived behavioral control, attitude, and the intention to use biodegradable straws among food traders. Purposive sampling method, the Structural Equation Model (SEM), and Partial Least Squares (PLS) tools were employed. The sample included 270 respondents. The result found a significant correlation between the four variables, i.e., subjective norms, perceived behavioral control, attitude, and intention to use. Hence, results obtained indicate that conscientious consumers have a significant influence on businesses in their quest to reduce their overall impact on the surrounding environment. Consequently, their socially responsible decisions, i.e., initiatives of using biodegradable products, have advocated mindful consumerism and encouraged positive purchasing behaviors. The results predict increasing demands as an outcome of this accumulated synergy, and this in turn provides more opportunities for food traders and their associated counterparts. The contributions of this study extend toward both theoretical and practical knowledge: (a) better understanding of consumer attitude and how it influences purchase intention, and (b) government regulation and enforcement towards environmental awareness and activities associated with global contributions.

This study aims to determine the factors that influence mobile commerce (m-commerce) services among Malaysian users. The independent variables of this study are perceived usefulness (PU), perceived ease of use (PEoU), perceived trust (PT), and perceived selfefficacy (PSE) while the dependent variable is the adoption of m-commerce services (A). This study employs a quantitative, cross-sectional methodology for its research design. An online survey questionnaire was employed to collect data and yield 200 responses. The findings discovered that PU, PEoU, and PSE significantly influenced the adoption of m-commerce services. This research can provide essential information to companies involved in mcommerce to continuously focus on improving the usefulness of the system, ease of use (i.e., access and usability), and user self-efficacy to rise the adoption of m-commerce in Malaysia. The findings also contributed in terms of allowing researchers to understand the factors that can contribute to the intention to use m-commerce, particularly in the Malaysian context.

This paper examines the transferability of the national identity (NATID) framework in a multi-ethnic consumer market. Data were collected using heterogeneous purposive sampling from 403 respondents in Malaysia. This study exert also responds to the cross-cultural validation of measures used in international research whereby the authors assessed measurement invariance of the NATID dimensions construct using Malaysian and non-Malaysian samples. The analysis provided strong support for the factor structure, internal consistency, and discriminant validity on the transferability of the NATID framework on the Malaysian data sample. The result also suggested ethnic affiliations are a relevant unit of analysis and indicates that the relationship between the dimensions of NATID and overall national identity, varied across the three major ethnic groups. With reference to originality, this research is pioneering the adaptive etic approach to elicit inputs and to improve the transferability of the NATID framework.