Abstract. Current systems engineering (SE) standards do not address 'Value' in much detail.Yet, understanding what drives the generation of stakeholder value in a given business context, is fundamental to promoting a common and clear vision throughout the extended enterprise, of what should be the focus of their early, conceptual work at all levels of development. This paper presents a Value-Driven Design (VDD) methodology designed to strengthen the value and requirements maturation process within an extended enterprise setting. The work presented is the result of a three and a half year European program (CRESCENDO) within the aerospace sector. The VDD methodology is introduced and explained in an industrial aircraft development context and a selection of enabling methods and tools associated to the VDD methodology is presented.

The development of new technologically advanced products requires the contribution from a range of skills and disciplines, which are often difficult to find within a single company or organization.Requirements establishment practices in Systems Engineering (SE), while ensuring coordination of activities and tasks across the supply network, fall short when it comes to facilitate knowledge sharing and negotiation during early system design. Empirical observations show that when system-level requirements are not available or not mature enough, engineers dealing with the development of long lead-time sub-systems tend to target local optima, rather than opening up the design space. This phenomenon causes design teams to generate solutions that do not embody the best possible configuration for the overall system. The aim of this paper is to show how methodologies for valuedriven design may address this issue, facilitating early stage design iterations and the resolution of early stage design trade-offs. The paper describes how such methodologies may help gathering and dispatching relevant knowledge about the 'design intent' of a system to the cross-functional engineering teams, so to facilitate a more concurrent process for requirement elicitation in SE. The paper also describes EVOKE (Early Value Oriented design exploration with KnowledgE maturity), a concept selection method that allows benchmarking design options at sub-system level on the base of valuerelated information communicated by the system integrators. The use of EVOKE is exemplified in an industrial case study related to the design of an aero-engine component. EVOKE's ability to raise awareness on the value contribution of early stage design concepts in the SE process has been further verified with industrial practitioners in ad-hoc design episodes.

In recent times a service-dominant logic is permeating the design of complex systems. However, in spite of their appeal, initiatives such as Product Service Systems (PSS) have not become mainstream, and methods are lacking to support this transition. This paper argues that methodological guidance, as well as tools for decision support, may be found in the research field of Value Driven Design (VDD), which originates in the realm of Systems Engineering. The paper objective is to elaborate on gaps and opportunities for cross-pollination between VDD and PSS. The results of a systematic review of methods and tools for design decision support highlight the opportunity for introducing optimization models derived from VDD in the PSS design process, while the latter can enrich VDD research with a more qualitative value assessment logic. The paper 3 summarizes this integration in a methodological approach, and exemplifies its application in case studies mainly from the aerospace and road construction equipment sector.

Emerging from a study in the European aerospace industry, this paper identifies a gap in the way value-related information is communicated to designers of hardware in the preliminary stages of Product Service System (PSS) design. To fit this gap a Lifecycle Value Representation Approach, named LiVReA, that uses color-coded 3D CAD models to enable value information to be translated into visual features, is presented. Such approach aims at enhancing designers' awareness of the value contribution of an early design concept on the overall PSS offer by complementing requirements-based information with criteria reflecting the fulfillment of customers and system value. The paper details the development of the approach, its underlying rationale, the results of preliminary validation activities and the potential for industrial application in the light of the currently available PSS representation tools.

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