The article substantiates the relevance of the development of the marketing logistics system, the logistics approach to assessing the competitiveness of the enterprise, as well as solving methodological problems of managing logistics business processes and meso-competitiveness. In order to identify its specifics and indicators, study its impact on the economic efficiency of the enterprise, a comparative analysis of the experience of companies practicing marketing and logistics tools for assessing and ensuring competitiveness was carried out using methods of theoretical and empirical research, systemic and statistical analysis. The company's competitiveness assessment was carried out on the basis of a set of indicators, including marketing and logistics processes. They made it possible to define logistics guidelines as a scientific and practical activity for safe strategic management of enterprise competitiveness in order to minimize logistics costs and commercial risks, optimize the company's logistics system and increase its profit and profitability. The need to integrate the groups of practices used in assessing the competitiveness of an enterprise as a link in the supply chain is justified.

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