Scholars have been particularly hampered in their explanations and understanding of Asian security because they often learn little about Asia in their graduate training. The international relations (IR) literature draws an overwhelming proportion of its empirical source material from the European historical experience. We show that the curricula and training that graduate students of international relations receive in the United States are overwhelmingly focused on European examples. In short, the median American scholar of IR is deeply comfortable with European examples and analogies and has almost no exposure to Asian examples and history. Thus, when faced with Asian examples, they are considered within the context they are taught: through the European lens. We conclude with a call for greater attention to the empirical reality that is Asia.

Branding is one of the most dominant trends in the global hotel industry. This research aims to focus on customer-based brand equity, and examines whether brand equity influences customers' repurchase intention in the hotel industry in Zhuhai, China. A sample of 193 valid responses was received through face-to-face surveys of customers who had experienced staying in high-star hotels. The results of the survey were analysed using a linear regression model, and the preliminary results indicate that there was a positive and meaningful relationship between brand equity and repurchase intention. Furthermore, this research contributes both applied and theoretical outcomes with empirical evidence. The paper also outlines the limitations and directions for future research.

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