It is widely acknowledged, that the consequences of the coronavirus crisis have increased the impact of the concept of sustainable development on the world economy. Statistical indicators evidence this. Among other things, an obvious trend in global stock markets is the shift in the focus of institutional and individual investors from profit-oriented investment in favor of socially responsible one. Demand for all “green” products stock market is constantly growing, ahead of the proposal. This, in turn, leads to an increase in the market value of the company. It is evident that compliance with the ESG criteria creates value. The paper analyzes the influence of conscious consumption trends on the stock market. The presence of the relationship between ESG factors and the market value of the company has been substantiated. On the example of a portfolio of “green” bonds demonstrates the effect of “green halo.” The main scientific problems in the area under study and the direction of further research are formulated. The potential of deliberate investment to create additional value for Russian enterprises has been determined.

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