This article examines the 11th UN Sustainable Development Goal through the lens of the needs of citizens. The study proposes to compare the means and goals of integrated area development (IAD) and sustainable development. It was proposed to implement a decision support system for choosing options for the area development, based on the assessment of indicators for achieving the desired result. The purpose of the article is to consider the possibility of using the attractiveness of the territory for potential consumers as such an indicator. The calculation method, as well as methods for collecting, filtering, and processing open sources of data on the state of the urban environment, were developed to evaluate this indicator. The obtained methods were tested on a sample of apartments in the Volgograd, Russia, in order to verify the adequacy of the proposed indicator. A comparison of the dynamics of the resulting assessments of attractiveness and the market prices of the studied apartments showed a correlation and adequacy of the proposed methods for practical application. The main limitation remains the need for large-scale collection and preliminary processing of data for the assessment, as well as setting up of the assessment method configuration: criteria, scales, etc.

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