Purpose The purpose of this study is to examine the relationship of sustainability knowledge to pro-environmental behaviour. A common misperception is that unsustainable behaviours are largely driven by a lack of knowledge of the underlying societal costs and the contributing factors leading to environmental degradation. Such a perception assumes if individuals “only knew better” they would engage in more sustainable behaviours. The “knowledge deficit model” has been critiqued for not including social psychological research about how knowledge is incorporated into decision-making and its subsequent effect on human behaviour. The theory of planned behaviour (TPB) model has been used extensively to examine intention to engage in a variety of behaviours, therefore this model is applied to examine the effect knowledge has in predicting behaviour. Design/methodology/approach To better understand these relationships, the authors examined the relationships between sustainability behaviours through an online survey of over 500 students at a large university in the USA. Findings Results indicate that knowledge had a significant, albeit weak, bivariate correlation with behaviour (r = 0.113, p < 0.001). However, when controlling for TPB variables (attitudes, norms and perceived behavioural control), knowledge was not a significant predictor of behaviour. Research limitations/implications The authors conclude with several implications to guide university sustainability programmes. Originality/value This study places sustainable knowledge in the context of other social psychological factors which also influence behaviour. The results show that as the students are educated about sustainability, fostering behaviour change will require education not only about how actions affect sustainability but also about social norms, attitudes towards sustainable behaviours and the level of self-efficacy in doing those behaviours.

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Decisions concerning the appropriate listing status of species under the U.S. Endangered Species Act (ESA) can be controversial even among conservationists. These decisions may determine whether a species persists in the near term and have long-lasting social and political ramifications. Given the ESA's mandate that such decisions be based on the best available science, it is important to examine what factors contribute to experts' judgments concerning the listing of species. We examined how a variety of factors (such as risk perception, value orientations, and norms) influenced experts' judgments concerning the appropriate listing status of the grizzly bear (Ursus arctos horribilis) population in the Greater Yellowstone Ecosystem. Experts were invited to complete an online survey examining their perceptions of the threats grizzly bears face and their listing recommendation. Although experts' assessments of the threats to this species were strongly correlated with their recommendations for listing status, this relationship did not exist when other cognitive factors were included in the model. Specifically, values related to human use of wildlife and norms (i.e., a respondent's expectation of peers' assessments) were most influential in listing status recommendations. These results suggest that experts' decisions about listing, like all human decisions, are subject to the use of heuristics (i.e., decision shortcuts). An understanding of how heuristics and related biases affect decisions under uncertainty can help inform decision making about threatened and endangered species and may be useful in designing effective processes for protection of imperiled species.

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Theories in risk, psychology, and communication suggest aiming to inform the public about basic ecological facts may not be enough to influence knowledge of risks or behaviors to mitigate water quality risks. The risk information-seeking and processing model and the theory of planned behavior suggest several additional variables that are likely to influence risk-mitigating behaviors. We used data from a survey of watershed residents in Ohio to explore a model of behavioral intentions to positively impact stream health. Residents' informational norms, or the perceived pressure to know about local stream health, strongly predicted their information-seeking behaviors. Active-seeking behaviors predicted positive attitudes toward behaviors impacting stream health, which predicted intentions to positively impact stream health. Implications for outreach include couching communication in terms of risk found important to the local community, here wildlife were seen as negatively influenced by water quality, as opposed to plain reports typically provided by utility companies. Increasing social pressure to feel informed by emphasizing the existing knowledge of stream ecology among residents could change the norm for the less informed. A low response rate limits the generalizability of findings here, but leveraging these findings in outreach efforts could prove more successful in engaging the public to improve stream health and support policies to improve stream health.(KEY TERMS: watershed management; water conservation; sustainability; public health; nonpoint source pollution; public participation; water policy.) Slagle, Kristina M., Robyn S. Wilson, and Alexander Heeren, 2015. Seeking, Thinking, Acting: Understanding Suburban Resident Perceptions and Behaviors Related to Stream Quality.