This study highlights the benefits of optimizing the decolorization of bromocresol green (a colorant/pH indicator widely used in the industry, whose degradation produces toxic byproducts) by adsorption on active carbon. A set of experiments were planned and performed based on the design of experiments methodology for the following parameters: the colorant concentration (0.009-0.045 g/L), the amount of adsorbent (0.5-3 g/L), and the contact time (60-240 min). Modeling and optimization strategies were employed to determine the working conditions leading to efficiency maximization. Using the response surface methodology, the optimum values of the primary process parameters were established. In addition, a modified bacterial foraging optimization algorithm was applied as an alternative optimizer in combination with artificial neural networks in order to determine multiple combinations of parameters that can lead to maximum process efficiency. Different solutions were obtained with the considered strategies, and the maximum efficiency obtained was >99%. The study emphasizes that adsorption on active carbon is an effective method for bromocresol green decolorization in wastewater that can be further improved using advanced optimization methods.