In the current competitive scenario, marked by rapid and constant changes, it is vital that companies actively monitor the business environment, in search of signs which might anticipate changes. This study poses to propose and discuss a tool called Technological Monitoring Radar, which endeavours to address the following query: "How can a company systematically monitor the environment and capture signs that anticipate opportunities and threats concerning a particular technology?". (political, economical, technological, social and competition) each of which with key topics for analysis. To exemplify the use of the tool, it is applied to the smartphone segment in an exclusively reflexive manner, and without the participation of a specific company. One of the suggestions for future research is precisely the application of the proposed methodology in an actual company. Despite the limitation of this being a theoretical study, the example demonstrated the tool´s applicability. The radar prove to be very useful for a company that needs to monitor the environment in search of signs of change. This study´s

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In the current competitive scenario, marked by rapid and constant changes, it is vital that companies actively monitor the business environment, in search of signs which might anticipate changes. This study poses to propose and discuss a tool called Technological Monitoring Radar, which endeavours to address the following query: "How can a company systematically monitor the environment and capture signs that anticipate opportunities and threats concerning a particular technology?". (political, economical, technological, social and competition) each of which with key topics for analysis. To exemplify the use of the tool, it is applied to the smartphone segment in an exclusively reflexive manner, and without the participation of a specific company. One of the suggestions for future research is precisely the application of the proposed methodology in an actual company. Despite the limitation of this being a theoretical study, the example demonstrated the tool´s applicability. The radar prove to be very useful for a company that needs to monitor the environment in search of signs of change. This study´s

Agradeço a minha fantástica esposa, Luana, por não ter em nenhum momento me deixado desanimar, me mantendo firme nesta longa caminhada, e a minha pequena Alana que me reconfortou, em momentos de dificuldade com seu lindo sorriso e bom humor. Agradeço a meus pais, Ione e Paulo por terem me imbuído da curiosidade e da perseverança que são a essência do pensamento científico, aos meus irmãos Andressa, Andréa, Patrícia, Pietra, Paula, Marcos e Mateus e aos meus padrastos, José e Angela, e minha sogra, Mariluci, companheiros de apoio e carinho nesta jornada. Agradeço ao prof. Paulo Feldmann, meu orientador, que num momento de luto e dúvida, se colocou ao meu lado, aceitando continuar o trabalho de me guiar pela fronteira do desconhecido não deixando me perder pela jornada. Agradeço ao prof. James Wright por sua presença, através dos seus valiosos ensinamentos, em várias páginas desta tese. Um agradecimento especial aos colegas, fantásticos profissionais, e pessoas generosas que se dispuseram em compartilhar seus ricos conhecimentos: André Penha,