This article gives a comprehensive overview of techniques for personalised hypermedia presentation. It describes the data about the computer user, the computer usage and the physical environment that can be taken into account when adapting hypermedia pages to the needs of the current user. Methods for acquiring these data, for representing them as models in formal systems and for making generalisations and predictions about the user based thereon are discussed. Different types of hypermedia adaptation to the individual user's needs are distinguished and recommendations for further research and applications given. While the focus of the article is on hypermedia adaptation for improving customer relationship management utilising the World Wide Web, many of the techniques and distinctions also apply to other types of personalised hypermedia applications within and outside the World Wide Web, like adaptive educational systems.
Abstract. The paper reviews the development of generic user modeling systems over the past twenty years. It describes their purposes, their services within user-adaptive systems, and the different design requirements for research prototypes and commercially deployed servers. It discusses the architectures that have been explored so far, namely shell systems that form part of the application, central server systems that communicate with several applications, and possible future user modeling agents that physically follow the user. Several implemented research prototypes and commercial systems are brie£y described.
User-adaptive applications cater to the needs of each individual computer user, taking for example users' interests, level of expertise, preferences, perceptual and motoric abilities, and the usage environment into account. Central user modeling servers collect and process the information about users that different user-adaptive systems require to personalize their user interaction.Adaptive systems are generally better able to cater to users the more data their user modeling systems collect and process about them. They therefore gather as much data as possible and "lay them in stock" for possible future usage. Moreover, data collection usually takes place without users' initiative and sometimes even without their awareness, in order not to cause distraction. Both is in conflict with users' privacy concerns that became manifest in numerous recent consumer polls, and with data protection laws and guidelines that call for parsimony, purpose-orientation, and user notification or user consent when personal data are collected and processed.This article discusses security requirements to guarantee privacy in user-adaptive systems and explores ways to keep users anonymous while fully preserving personalized interaction with them. User anonymization in personalized systems goes beyond current models in that not only users must remain anonymous, but also the user modeling system that maintains their personal data. Moreover, users' trust in anonymity can be expected to lead to more extensive and frank interaction, hence to more and better data about the user, and thus to better personalization. A reference model for pseudonymous and secure user modeling is presented that meets many of the proposed requirements.
Computer systems that augment the process of finding the right expert for a given problem in an organization or world-wide are becoming feasible more than ever before, thanks to the prevalence of corporate Intranets and the Internet. This paper investigates such systems in two parts. We first explore the expert finding problem in depth, review and analyze existing systems in this domain, and suggest a domain model that can serve as a framework for design and development decisions. Based on our analyses of the problem and solution spaces, we then bring to light the gaps that remain to be addressed. Finally, we present our approach called DEMOIR, which is a modular architecture for expert finding systems that is based on a centralized expertise modeling server while also incorporating decentralized components for expertise information gathering and exploitation.
Due to the tremendously increasing popularity of the World-Wide Web, hypermedia is going to be the leading online information medium for some years to come and will most likely become the standard gateway for citizens to the "information highway". Already today, visitors of web sites are generally heterogeneous and have different needs, and this is likely to increase in the future. The aim of the AVANTI project is to cater hypermedia information to these individual needs by adapting the content and the presentation of web pages to each individual user. The special needs of elderly and disabled users are also partly considered. A model of the characteristics of user groups, individual users and usage environments, and a domain model are exploited in the adaptation process. One aim of this research is to verify that adaptation and user modeling techniques that were hitherto mostly used for catering interactive software systems to able-bodied users also prove useful for adaptation to users with special needs. Another original aspect is the development of a network-wide user modeling server that can concurrently accommodate the user modeling needs of several applications and several instances of an application within a distributed computing environment.
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