This paper has gone through the customer services and quality offered to customer through bank branches inSultanate of Oman. Most of the customers not satisfy with the services which has provided in the banking branches. The main objectives are evaluate, improving customer experience in term of satisfaction, determine how the customer services influence the business improvement, and explore the accurate method to offered high quality of services to customer. The quantitative and qualitative approach has utilized to collect the required data. There were four keys of the limitation if this paper. The final result of this paper, customers upset about the services which offered to them through bank branches and banks need to improve by utilizing the latest technology.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.