Current research on strategizing and organizing has explored how practitioners make sense of an uncertain future, but provides limited explanations of how they actually make a realizable course of action for the future. A focus on making rather than sensemaking brings into view the visual artefacts that practitioners use in giving form to what is 'not yet' -drawings, models and sketches. We explore how visual artefacts are used in making a realizable course of action, by analysing ethnographic data from an architectural studio designing a development strategy for their client. We document how visual artefacts become enrolled in practices of imagining, testing, stabilizing and reifying, through which abstract imaginings of the future are turned into a realizable course of action. We then elaborate on higher-order findings that are generalizable to a wide range of organizational settings, and discuss their implications for future research in strategizing and organizing. This paper contributes in two ways: first, it offers future making as an alternative perspective on how practitioners orient themselves towards the future (different from current perspectives such as foreseeing, future perfect thinking and wayfinding). Second, it advances our understanding of visual artefacts and their performativity in the making of organizational futures.
Purpose -This article argues for the reflective use of visual techniques in qualitative interviewing and suggests using visuals not only as projective techniques to elicit answers, but also as facilitation techniques throughout the interview process.Design/methodology/approach -By reflecting on their own research projects in organization and management studies, the authors develop a practical approach to visual interviewing -making use of both projective and facilitation techniques. The article concludes by discussing the limitations of visualization techniques, and suggesting directions for future research on visually-enhanced interviewing. Findings -The integration of projective and facilitation techniques enables the interviewer tobuild rapport with the respondent(s), and to elicit deeper answers by providing cognitive stimulation. In the course of the interview, such an integrative approach brings along further advantages, most notably focusing attention, maintaining interaction, and fostering the coconstruction of knowledge between the interviewer and the interviewee(s).Originality/value -This article is reflective of what is currently occurring in the field of qualitative interviewing, and presents a practical approach for the integration of visual projection and facilitation in qualitative interviews.
The design process requires coordination between professions that have different ways of seeing.Using ethnographic data from a building project, this paper explores how architects and engineers mobilize visual objects to coordinate their professional visions around a design issue. The findings articulate the visual practices whereby design professionals move from a fragmented towards a shared professional vision. In this move, they cease looking at the design issue from within their disciplinary perspective, and begin taking inspiration from each other's. They further adjust the emergent shared professional vision, by iteratively narrowing and broadening its focus. The paper contributes to the practice perspective in design studies, explaining how different ways of seeing are coordinated through practical engagement with visual objects.
Project-based design involves a variety of visual representations, which are evolved to make decisions and accomplish project objectives. Yet, such mediated and distributed ways of working are difficult to capture through ethnographies that examine situated design. A novel approach is developed that follows cascades of visual representations, and this is illustrated through two empirical studies. In the first case, Heathrow Terminal 5, analysis starts from paper-and modelwork used to develop design, tracing connections forward to an assembly manual that forms a 'consolidated cascade' of visual representations. In the second, the Turning Torso, Malmö, analysis starts from a planning document, tracing connections backward to the paper-and model-work done to produce this consolidated cascade. This work makes a twofold contribution: first, it offers a methodological approach that supplements ethnographies of situated design. This allows the researcher to be nimble, tracing connections across complex engineering projects; reconstructing practices through their visual representations; and observing their effects. Second, it articulates how, in these empirical cases, interaction with a cascade of visual representations enabled participants in project-based design to develop and share understanding. The complexity of projects and their distributed and mediated nature makes this approach timely and important in addressing new research questions and practical challenges. ARTICLE HISTORY
Future making is the work of making sense of possible and probable futures, and evaluating, negotiating and giving form to preferred ones. Practices of making futures are increasingly online. Yet, as organizational participants come together online – organizing remotely to make offline futures – they lack the shared experiential knowledge that is gained through embodied and situated practices. In this essay, we argue that the lack of experiential knowledge makes future making online difficult to organize and vulnerable to excluding relevant expertise; dialogue may become inward-looking and self-referential within the online environment, with an emotional and cognitive distance from the futures being made outside of such representations. We draw on the pragmatist tradition to theorize online future making, to articulate its dynamics and the challenges that arise, and to suggest remedial actions. By conceptualizing future making as a form of inquiry – as a distributed and reflective process that proceeds through engagement with representations of the future – we identify three remedial actions for online future making: to solicit feedback, juxtapose alternatives and change medium. These remedial actions seek to compensate for the lack of shared experiential knowledge by both sustaining the online involvement of heterogeneous remote participants and by bringing in relevant (offline) places, people and materials to online future making.
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