Our paper aims to analyze the customers' perception regarding the image of TAROM, but also the way in which they perceive the external organizational communication. The final objective is to determine how organizational communication can be improved, but also how customers are treated, so that the image of the company can be improved on the market. The methodology of empirical research on organizational communication in passenger air transport was exploratory quantitative research carried out in March 2022. We used the quantitative research method, this from the desire to illustrate, as eloquently as possible, by means of concrete data, how the image of the company suffers due to the fact that the staff does not pay attention to the way of communicating with the clients. As a working tool for quantitative research, we turned to a questionnaire placed in the crowdsourcing system on the link http://www.isondaje.ro/sondaj/856559491. 829 respondents answered the questionnaire questions, these being persons who use air transport services. Using the econometric instrumentation provided by the IBM SPSS application, the called research procedure consisted in the quantitative analysis of the data by means of descriptive statistics methods, the analysis of multiple answers and the qualitative analysis of the answers recorded. Finally, we validated the assumptions of our study.

Since the advent of the first entrepreneurial activities, business has played a crucial role in the development of the nation and in raising the living standards of the people. There are many countries that currently have a high level of development and this is mainly due to the business activities developed over time. As a particular example, according to the National Trade Register Office in our country there are over 1.1 million limited liability companies and approximately 8,000 joint-stock companies. Along with their importance, their development and growth play an essential role, being crucial for their long-term existence on the market. One of the development methods of companies is represented by making investments, playing the role of bringing added value, regardless of its way of capitalization. During the pandemic, investments decreased significantly and the entire global business environment was affected. At the same time, investments are important, regardless of the level at which they are made (either locally or globally) and their suitability is extremely well analyzed by investors. Through this article, with the help of the case studies' synthesis carried out by the accredited institutions and of the specialized literature as well, we aim to identify what were, after the total or partial return to normality, the engines that supported the return of investments in the business development plan.