The article identifies the problems and trends in the development of the pharmaceutical market under martial law. The influence of martial law on the development of the pharmaceutical market is studied. The dynamics of pharmacy sales of medicines and the structure of the related sales are determined. The problems that have arisen in the pharmaceutical industry in the current conditions are outline. The current state of the pharmaceutical market is analyzed, the factors that impede its development are identified. It is proved that in the context of the military aggression of the Russian Federation against Ukraine, especially at the first stage, the problem of providing the population with medicines, medical devices and other types of parapharmaceutical products has significantly aggravated. The authors emphasize the peculiarities of marketing of pharmaceutical goods and services during martial law. The main directions of development of the pharmaceutical industry under martial law are defined. It is proved that at the beginning of the war, the purchase of medicines online was suspended due to the lack of courier delivery and supply of electricity in the regions where active military actions took place. However, despite the martial law situation, Ukrainian pharmaceutical companies continue to develop, create new medicines, provide jobs and, most importantly, provide the population with important medicines. The authors present the areas of the State support for the development of the pharmaceutical market. It is proved that the existing production and research facilities and qualified personnel allow rapid expansion of the range of medicines within the terms of public-private partnerships and government orders, which will increase the resilience of the health care system in the context of emergencies.

The article generalizes the theoretical and methodological aspects of managing the strategic development of industrial enterprises in Ukraine. It is specified that the industry of Ukraine has always been and remains a driver of the national economy, both economically and socially. In this regard, today the issues of the need to form modern development strategies that can provide domestic enterprises with an appropriate level of competitiveness and image acquisition in the world market appear to be very acute. From this point of view, the generalization of theoretical aspects of managing the strategic development of industrial enterprises in Ukraine is relevant and appropriate, given the difficult macroeconomic conditions and the need to adapt economic entities to martial law. The characterization of basic strategies is generalized. The constituents of the strategy for managing the development of an industrial enterprise are defined. It is noted that the management of strategic development of industrial enterprises is a complex process that requires a sufficiently high level of management and the ability to make effective managerial decisions. It is found that it is impossible to imagine the process of managing the strategic development of an industrial enterprise without the presence of strategic potential, which provides the most effective ways to use resources, economic reserves and capabilities of an economic entity in order to maximize the effective implementation of its strategy. A number of indicators of local potentials of an industrial enterprise is presented. It is noted that an effective strategy for the development of an industrial enterprise lays down the prospects for economic growth and determines its positioning in the market. It is concluded that one of the important conditions for efficient management of strategic development of industrial enterprises in Ukraine today is the use of scientifically based approaches to strategic management along with practical experience in conducting business. The presence and development of the strategic potential of industrial enterprises will allow in the future to use the most effective ways and methods of using all available resources in order to make a profit and achieve strategic goals.

The article improves the cost management system of construction enterprise. It is specified that the process of managing costs at a construction enterprise depends on the efficiency of the existing general system of the organization management and the level of use of certain methods and instruments by which effective managerial decisions are made to ensure financial stability. A definition of a system of cost management of construction enterprise is provided, whereby the system of economic interests and management methods of directed influence on the interests of the economic entity in order to coordinate them with different groups of stakeholders to comply with the relevant proportions in the formation of costs is meant. It is noted that today, in the face of stiff competition in the construction industry of Ukraine and negative trends in the country’s economy related to the COVID-19 pandemic, solution to the issues of improving the cost management system should be based on the concept of strategic management, management in terms of special purpose self-cost, target-costing and kaizen-costing as means of achieving the specified construction enterprise costs. It is concluded that the improvement of the cost management system of construction enterprise is possible on the basis of making effective managerial decisions based on the use of scientifically based approaches to analyzing the cost structure, planning the level of costs, planning profits taking into account the amount of expenses made, along with implementation of an effective system of motivation of employees to control and reduce costs, etc. The proposed cost management system of construction enterprise will allow to organize and purposefully implement a policy of comprehensive reduction of the self-cost of construction products, rationally invest in modern construction projects, and implement the set strategic goals.

The article defines modern technologies for managing the innovative potential of industrial enterprises and the conditions for their use. It is noted that the current state of innovation activity in Ukraine is unsatisfactory. It is characterized by a small proportion of innovative products in the total volume of the product output by domestic manufacturers; inability of enterprise management to adapt to the volatile external environment and the consequences of the global financial crisis. For Ukraine, the main problem in the innovation sphere is the rejection by many industrial enterprises of changes and «rules of the game» in the modern business environment. It is found out that in order to solve the issues of improving the efficiency of management of the innovative potential of industrial enterprises of Ukraine, it is necessary to use a complex of progressive technologies of general management, which will positively affect the innovative sphere of activity of any economic entity. It is noted that the tasks that are solved by modern technologies for managing the innovative potential of industrial enterprises should take into account: availability, quantity and quality of resources; market condition; competitive environment; technological level of the enterprise. In particular, the tasks are determined for the long and short term, where the criteria and parameters for managing innovative processes at an industrial enterprise are established. It is concluded that one of the important conditions for the effective management of the innovative potential of industrial enterprises in Ukraine is the use of modern management technologies, which are based on five approaches: target, process, functional, resource, and competitive. The proposed methodological approach to determining the reserves for improving the efficiency of innovation activities of an industrial enterprise makes it possible to assert that the calculation of efficiency indicators of innovation activity should be carried out on the basis of the actual results of the enterprise’s activities at regular time intervals.

Швед А. Б. Напрями інституціонального забезпечення управління економічним розвитком регіонів У статті визначено напрями та розроблено систему інституціонального забезпечення економічного розвитку регіонів. З'ясовано, що для забезпечення ефективного економічного розвитку регіону та подолання існуючих диспропорцій необхідні: державне регулювання; легітимність; регіональна ініціатива та регіональне виконання; конкретно-цільовий характер заходів, що розробляються; системний підхід з урахуванням усіх видів і методів державної підтримки конкретного регіону; відповідальність і контроль; орієнтація на програмно-цільові методи вирішення проблем в умовах трансформаційних суспільних відносин. Зазначено, що завданням державної політики на регіональному рівні є здійснення виваженого управління, що пов'язане як із прямим адмініструванням регіональних процесів, так і здійсненням регулюючого впливу, з визначенням меж і вибором більш м'яких методів втручання в ту чи іншу сферу функціонування території. У цьому контексті першочерговим є дотримання принципу субсидіарності, здійснення державного регулювання за допомогою прийняття та впровадження законодавчих актів, стимулювання регіонального розвитку шляхом державного фінансування за умови максимального та раціонального використання внутрішніх ресурсів. Відзначено, що система інституціонального забезпечення економічного розвитку регіонів (ЕРР) передбачає комплексність розвитку всіх регіонів країни, оптимізацію розміщення продуктивних сил по території країни та вирівнювання умов господарювання та життєдіяльності людини. Існування інституціонально розвинутою регіональної економічної системи дасть можливість прискорити зростання економіки всіє країни. Зроблено висновок, що наявність проблем у економічному розвитку регіону вимагає вдосконалення державної політики у сфері регіонального розвитку, її відповідних правових, організаційних, економічних механізмів на основі інституційного забезпечення, що, своєю чергою, уможливить визначення довгострокової стратегії економічного розвитку регіонів.