Abstract. In our study we intend to emphasize the main targeted objectives for the implementation of CRM type platforms. According to these objectives, in order to provide the functionality of CRM platforms, we will make a reference to the prime methods of collecting and organizing information: databases, data warehouses, data centers from Cloud Computing field. As a representative procedure of handling information we will exemplify the OLAP technique which is implemented by means of SQL Server Analysis Service software instrument. Finally, we will try to look over some of the Cloud Computing based CRM platforms and how the OLAP techniques can be applied to them.