The use of information and communication technologies (ICT) in teaching and learning foreign languages has risen sharply among the educational community. Teachers access and implement innovations without always realizing their full implications for them and their students. However, this is not necessarily a negative thing, because if no one used innovations, little progresses would be made and there would be nothing to evaluate. The article presents certain features of ICT that can be used to good advantage in a rich learning environment, and the use of video as an ICT tool in the foreign language class. The paper also discusses the role of the teacher in implementing technologies and we argue that it is the teacher, not the technology who determines the quality of the learning and teaching. There are people who are afraid that the teacher’s role would be compromised if we integrate information communication technologies in education; however we militate for a ‘techno-humanistic’ system, in which teachers, learners and technology would form a lasting meaningful alliance.

During the past decades scientific research caused major changes in the perception of students’ learning styles. Empirical findings show that learning styles are neither innate nor unchangeable. On the contrary, students themselves adapt their learning behaviour to the task at hand and aim at trying out different learning styles using their creativity. Therefore, teachers have to plan and propose activities that invite their students to recur to a number of learning strategies. The aim of this paper is to emphasize the importance of the students’ creativity in foreign language acquisition.

No abstract

Advertising is a tricky business, which constantly becomes the subject of polemics and taboos. Opinions, whether positive or negative, tend to be very radical, and this can be noticed in the urban landscapes of certain metropolises around the world. The aim of this research is to analyze the nature, purpose, and consequences of outdoor advertising as perceived by the consumer side of the market. Therefore, the focus of the research in this paper is on the degree of acceptance, by consumers, of this communication medium, as well as on how it varies according to geographical location. The analytical methodology used to this effect involves the creation of a questionnaire aiming to collect micro-economic and psychographic data about consumers in three metropolises in different parts of the world. The conclusion of the research is that consumer perception of outdoor advertising is influenced by the geographical location, and its longevity depends on the way it will be carried out in the next few years.

Evaluation is a very complex process, which involves