The current article puts forward the following hypothesis: leadership potential is the key to the effectiveness of changes taking place within business structures to ensure their functioning in the markets. In this context, the authors conducted research on leadership potential of the business structures operating in Ukraine. The following objectives have been specified: 1) to analyze and evaluate the development of leadership potential at Ukrainian enterprises and develop its regulation; 2) to provide tools for the enterprise change assessment in the dynamics by means of leadership potential. Fifteen enterprises of the textile industry of Ukraine have been involved in the research. Analysis is based on a random sample of 300 respondents. The analysis of the dominance of the activated change management system conducted on the basis of resultant leadership has revealed that leadership potential is the key factor for change.

The article presents the substantiation that the development of the event potential of the tourist destination «Dubno» is a tool for innovative development of the region. The study used general and special scientific research methods, including structural and functional analysis, statistical method and comparative analysis. Substantiation of the research results was carried out on the basis of information sources of the State Statistics Service of Ukraine, the State Service of Tourism and Resorts of Ukraine, Dubno City Council and data from other scientific and official sources. The concept of potential potential of the tourist direction is defined, which is proposed to be a complex concept that includes a set of resources of a certain area that are used or can be used in the practice of events to attract tourists, as well as conditions that have direct or indirect impact on resource base. The main components of the event potential of the tourist direction of Dubno are analyzed and the main problems of its use are given. Natural and anthropogenic tourism and recreational-resource, natural and socio-economic conditions influencing the development of event potential of the studied tourist direction are also described. The role of the event industry in the development of tourism of the territory and its part in the increase of tourist flows as a result of the organization of tours with the use of event potential is characterized. An analysis of the development potential of the Dubno tourist destination was carried out, based on the results of which it was determined that its use will fully contribute to the growth of tourist flows, as the city has many opportunities to organize events of both local and national importance. The shortcomings that may hinder the rapid growth of the destination as a developed center of event tourism, including large-scale festival events, including insufficient accommodation and catering facilities, lack of large entertainment centers and bad-quality roads, which reduced additional investment in development of the tourist infrastructure. It is proved that the development of the event potential of a tourist destination is a tool for innovative development of the region, as it involves achieving sustainable growth of gross domestic product, industrial production and investment as a necessary basis for forming a system of necessary conditions to improve social and innovation sphere.