Purpose-Hotel Industry is one of the most substantial factors for Tourism Industry. It could provide the necessary substructures for Tourism. Therefore the growth in Tourism industry depends on growth in Hotel industry. Hotel industry had a major growth in recent years in Iran; therefore the purpose of this paper is to explore the customer satisfaction in hotel industry. This paper aims to identify the relation between customer satisfactions as dependent variable with other independent variables such image, customer expectation, service quality, perceived value, locality, and complaining behavior. The second goal of this study was to propose a customer satisfaction model for hotel industry in Kish Island (IRAN). Therefore, the findings of this study will contribute to both hotel management and tourism industry improvement in Iran.Design/Methodology/approach-A proportional simple random sampling of Iranian visitor to Kish Island were drawn. In this study the researcher had used two different kinds of samples. The first sample was customers of three different hotels of 3 stars, 4 stars, 5 stars which are immeasurable and unlimited. The total number of hotels with the rating of 3 stars, 4 stars, and 5 stars were 22. Findings-The correlation of image, customer expectation, service quality, perceived value, and customer loyalty are significant enough to show the correlation with customer satisfaction in hotel industry in Iran, furthermore the correlation of complaining behavior and customer was weak and negative, complaint behavior and customer satisfaction is negatively related, which means the lower complaint behavior was, the higher customer satisfaction obtained.Originality/Value-From a theoretical point of view the results of this study illuminate the relationship between customer satisfaction with variety of factors in Iranian hotel industry. From practical point of view, it explains why certain customer has more trust, experience, loyalty in particular hotels. It is hypothesized and demonstrated empirically that customer satisfaction.

The current research aims to explore the possible effects of need for uniqueness's dimensions on fashion luxury brands purchase intentions and to compare Kish and Dubai market in this perspective. The researchers consider three dimensions for uniqueness: creative choice, similarity avoidance and unpopular choice. In addition, the relations between those three dimensions were investigated. Findings indicate that consumers want to express their individuality, and they also want to maintain social norms. This findings support the idea that some consumers prefer expensive and high quality brands that are considered prestigious. This study reveals that there is a relation between creativity choice and unpopular choice among respondents of two markets and the relation between unpopular choice and similarity avoidance, creativity choice and similarity avoidance is only valid among respondents of Iran. The definition of uniqueness for both markets is the same due to order of importance for each constructs in mind of participants in the survey while this definition remain the same between genders and among respondents with different level of education.

The research approach is to appraise the impact of electronic customer relationship management in creating loyalty and retention of customers in Iran mobile telecommunication sector. 200 customers who use Iranian mobile telecom operators' services (Hamrah-e Avval , Irancell, and Taliya) have been asked as respondents in this research. The objective of this study is to find the relationship between eCRM effective factors and loyalty and retention factors in order to conduct the Iranian mobile telecom operators to be successful in enhancing loyalty and retention of their customers in this field. With this Approach, the results of our research shows which factors are effective and which factors are not in Iranian mobile telecom sector. This study enables the manager of this sector to implement the eCRM in the best shape and match it with Iranian culture to create more loyalty and retention.

Purpose-One of the most substantial factors for Tourism Industry is Hotel Industry while it could provide the necessary substructures for Tourism. Growth in Hotel industry will lead to the growth in Tourism industry. Considering a major growth in Hotel industry in recent years in Iran, in this research, numerous objectives had been pursued. The first purpose of this study is to explore four different factors of salary, age, gender, and marital status between customers. The second goal is to study customer satisfaction from two main perspectives of customers and hotel managers and explaining whether there is a significant difference in customers and hotel managers perceptions of customer satisfaction or not and what role customer satisfaction factors such as perceived quality, perceived value, image and customer's expectations have in making these differences. Finally, the third objective is to find out whether there is a significant difference between male satisfaction and female satisfaction or not. Design/Methodology/approach-Descriptive survey design is utilized in this study. The researcher selected the quantitative research methodology to pursue her research. Questionnaire has been chosen as the best tool for collecting primary data from hotelmanagers and customers in Iran. In this study the researcher has used two different kinds of questionnaires for customers and hotel managers.Descriptive data was organized. The researcher organized all the respondents' background data such as gender, age, personal income then the percentage method; mean and. standard deviation are used to analyze the distribution of data.The researcher applied independent T-test to find out the differences between effective factors (perceived quality, perceived value, image, customer expectations) of customer satisfaction from two points of view. This method is also used to explore the differences between male female satisfactions. Findings-The main consumers of hotels are married, young and males. The majority of people in this study have high monthly income. There are no significant differences between customer satisfaction of males and females. The results indicated that there was a significant difference between two perspectives (hotel managers and customers) in all effective factors of customer satisfaction and its consequences. According to the other objective the researcher found out

Traditionally, Iran was looking for development and either in era of oil revenues or before that, it has always faced serious mismatches in realization of plans. The results of studying activities in developmental organizations show that most of the activities in IRANIAN organizations are providing non-financial sources, assisting the technology development, and developing concentrated investment. In this research, we will review organization development types and factors that impact this, especially in IRANIAN organizations. Also, in this study, we evaluate the relation between civil development companies and export development companies. companies and export development companies.