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Triangulating information from multiple sources is critical to effective and accurate monitoring of wildlife trade on social media.

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Summary The expansion of wildlife trade on social media presents many challenges but also opportunities to gain insights into areas of trade where there is little recent data. West Africa has historically been a major source of wild birds in international trade but in 2007, the requirement for CITES (Convention on International Trade in Endangered Species of Wild Fauna and Flora) Parties to monitor a host of West-African species ended and there is little data regarding current trade. To address this gap, we surveyed trade-related posts created by known traders from 2016 to 2020 on a popular social-media platform to identify species composition, trade routes and potential conservation and biosecurity risks. We identified 427 social-media posts featuring a broad taxonomic diversity of birds, including 83 species from 26 avian families, including nine CITES-listed species, four listed in IUCN Threatened categories and 19 associated with alien introductions linked to bird trade. Disease risks were identified, with multiple species housed together in densely-stocked facilities and nine species recorded as posing a potential disease risk. Using novel analyses of post-engagement, we observed social-media posts facilitating connections with users across the globe. Trade-related engagement particularly came from countries in the Middle East and South Asia, notably India which has strong domestic restrictions on the importation of wild birds. Further research is needed to monitor the impact of trade from this region, as data regarding the population status and volume of trade in many observed species is largely absent.